Mastering e-commerce and localizing live streaming content

FOCALLURE is one of the earliest domestic beauty brands to expand into overseas markets. Unlike most brands that mainly target the European and American markets, FOCALLURE, although it has also entered Europe and America, has chosen Southeast Asia as its main battleground.

For example, in the familiar Indonesian market, Focallure Indonesia's TikTok shop has achieved impressive results in the past 7 days.