Case Background
In the early stages of GuruNanda's entry into TikTok Shop North America, the brand adopted a large number of hashtag videos and influencer marketing strategies to spread awareness, which quickly boosted sales.
On TikTok, there are nearly 30,000 videos related to the hashtag #gurunanda, with some videos reaching tens of millions of views. Various online influencers have recommended it, and combined with the product's own effectiveness, this led to its rapid sales explosion.
At the same time, GuruNanda's success on TikTok also drove sales on other channels.
Marketing Results
This January, the product became the best-selling item in Amazon's Health & Home category, surpassing products like batteries, paper towels, and trash bags. The search term “guru nanda coconut oil pulling” also became one of the top 10 most searched keywords on Amazon.
