Case Background
With the acceleration of globalization, Yumeiren began seeking to bring its brand and products to international markets, especially Vietnam, an emerging market with huge potential. As a major economy in Southeast Asia, Vietnam's young, dynamic, and fashion-seeking consumer group is highly aligned with Yumeiren's brand positioning. Therefore, Yumeiren decided to leverage TikTok, a highly popular social media platform in Vietnam, to quickly enter the Vietnamese market through livestream e-commerce.
Appeal
Yumeiren's main appeal is to successfully launch its rich line of beauty and personal care products into the Vietnamese market
Solution
A dedicated TikTok account for Vietnam was set up, which not only used Vietnamese as the main language, but also customized the account's avatar, cover, and profile according to Vietnamese consumers' aesthetics and preferences. A series of carefully planned livestream content was created, including product introductions, usage demonstrations, interactive Q&A, and limited-time discounts.
