Case Background
wl.battery. is a factory account active on TikTok. Judging from its posted video content, the content should be highly focused on battery production technology, product features, and application scenarios, attracting B-end customers and industry professionals.
Appeal
By operating overseas social media platforms, increase brand exposure and obtain more cooperation orders.
Solution
Similar to the "Defeng Battery Factory" case, this account can showcase production details through short videos (such as cell packaging, safety testing), guide customers in the comments to inquire about price, specifications, and logistics solutions, directly driving sales conversion. Independent website undertakes traffic To establish an overseas corporate image, an independent website is provided for product catalog display, qualification certification release (such as ISO standards), and order processing, avoiding reliance on third-party platform rules and restrictions.
1. Technical Content (40%):
Automated production line breakdown Shoot a series of short videos: "Exploring the Battery Factory: How Constant Flow Diaphragm Pumps Improve Coating Precision", "Understand the Intelligent Control Logic of Cell Winding Process in 100 Seconds". Accompanied by long-form graphic content: Publish "Battery Production Process White Paper" (including production line layout diagrams, equipment parameter comparison tables), download requires information submission (to obtain potential customer information). Materials and technological innovation: Experimental demonstration content: "Corrosion Resistance Test Comparison of 3 Electrolyte Formulations" (laboratory live-action + data charts).
2. Product Scenario Content (30%)
Industry Solutions
Customized content for different customer groups: New energy vehicle manufacturers\energy storage enterprises
Customer success stories Shoot cooperation records: Visit the vehicle assembly line of an electric vehicle customer, showing the full process from battery delivery to application (customer authorization required).
3. Factory Strength Display (20%)
Transparent display of quality control system: Online inspection, for example, how 10 processes ensure zero defects in batteries. Qualification certification visualization.
Team and culture: Publish "A Day in the Life of an Engineer" vlog: Document the R&D team's process of overcoming technical challenges, strengthening the image of a "technology-driven factory".
4. Interactive Conversion Content (10%):
Shorten the decision-making chain. Guide design fixed phrases at the end of short videos: "Want to know the production capacity planning for this process? Click 'Consult Now' in the comments to get a customized solution." Comment section operation: For high-frequency questions such as "price", "delivery time", "customization capability", pin customer service account replies, directly channeling traffic to the independent website.
