72With the surging wave of globalization, how can Chinese brands ride the tide and move forward?
TikTok, with its massive traffic dividends and commercial potential, has opened up a brand-new channel for brands.
However, challenges such as cultural barriers, language obstacles, and algorithm rules have made many brands hesitate. Against this backdrop, TikTok live streaming managed service providers have emerged, becoming an indispensable "strategic helmsman" in the global layout of brands.
Image source: Internet
New Market Blue Ocean: The Global Surge of TikTok Shop and Brand Dilemmas
As the TikTok e-commerce ecosystem continues to expand globally, in the first half of 2025, the GMV of TikTok Shop in the US market achieved a year-on-year growth of 120%. During the annual promotion in July of the same year, the overall GMV growth rate further climbed to 145%, showing strong growth momentum.
From an operational model perspective, the GMV of merchant self-operation (POP) mode grew by 123% during the same period, while the full custody model increased by 138%, reflecting the platform's ability for synergistic growth under different business structures.
However, behind such high growth, Chinese brands still face significant challenges if they want to operate TikTok live streaming rooms on their own. Building an overseas team that is proficient in multiple languages, familiar with local culture, and skilled in platform algorithms and content strategies is a basic prerequisite. However, this brings high labor costs, a long trial-and-error period, and the complexity of cross-regional resource integration, making the self-operated model much more difficult to implement in practice.
Image source: TikTok shop
Triple Value Highlights the Irreplaceability of Professional Managed Service Providers
Professional TikTok live streaming managed service providers help brands find growth paths in complex international markets through three core values.
Localization capability is the primary value. Professional service providers, with deep insights into local markets and multilingual operational capabilities, can help companies create content that truly fits local user habits.
Taking the cooperation between LED factory Elai Optoelectronics and Tuke as an example, after three months of professional managed operations, the company achieved a breakthrough from zero to one on overseas platforms, successfully obtaining 100+ high-quality inquiries.
Full-chain service capability is the second value. From account setup and positioning, content planning and production, to influencer cooperation, advertising placement, live streaming operations, and data analysis, every link requires deep professional knowledge and practical experience.
The average account initiation cycle for TikTok managed service providers is 45 days, while self-exploration usually exceeds 90 days. In terms of ad ROI, mature teams can reach 1:3~1:5, while beginners are often only around 1:1.2.
Risk control capability is the third value. The store opening success rate for TikTok managed service teams can reach over 95%, while self-registration success rate is less than 50%. Professional operations can minimize the risk of store closure, while self-operation has a closure rate of over 10%.
Image source: Internet
Competing Titans: Mainstream TikTok Managed Service Providers Show Their Strengths
Currently, the TikTok live streaming managed service market has formed a diversified landscape of service providers, each enterprise showcasing different unique advantages.
AsiaECS, as an officially certified TikTok MCN and TSP, focuses deeply on the Southeast Asian market. It has a keen sense of cultural preferences in countries like Indonesia and Vietnam, and excels at optimizing live streaming product selection strategies through AI data analysis.
Blue Wheel Media, headquartered in the United States, is an officially certified TikTok agency, with its core battlefield in the high-end markets of Europe and America.
Jiechuang Technology focuses more on providing solutions for traditional overseas enterprises such as B2B industrial products and large home furnishings. It obtains precise inquiries through account matrix operations and keyword ranking strategies, and innovatively integrates overseas warehouse resources to optimize logistics experience.
For brands planning global multi-regional layouts, managed service providers such as Tuke offer more comprehensive solutions.
Relying on its multilingual team advantages (covering English, French, German, Russian, etc.), Tuke operates in Southeast Asia, North America, Europe, the Middle East, South America, and other regions, providing 7x24 hour rapid response support for overseas enterprises, and has already helped more than 1,000 companies achieve overseas business growth through TikTok.
Choosing a TikTok live streaming managed service provider is essentially choosing a strategic ally to venture into the global market together.
In today's surging wave of going global, whether it is experts focusing on specific regions or comprehensive service providers with global capabilities, both can provide important value to overseas enterprises.
The key is that brands need to choose the most suitable partner based on their own product characteristics, target market layout, and development stage, so as to seize the initiative in TikTok's blue ocean of traffic and truly realize the dream of "goods flowing globally".
