If you think posting short videos and running ads on Tuke is all there is, then by 2026 you might be left behind by your peers.

That's right, the short video dividend is indeed peaking, while live shopping is becoming the second growth curve for brands on Tuke. It's not just about adding another sales channel—it's the key to building deep connections between brands and users, and achieving the shortest path from traffic to sales.Itis much more than just another way to sell products; it is crucial for creating deep brand-user links and converting traffic to sales efficiently.

Today, we’ll explain in the simplest way how to turn live streaming operations into real incremental growth for you.

 

Image source:Tuke

Why is live streaming the new engine?

Simply put, Tuke is channeling massive traffic to live streaming and e-commerce.

Although the platform is currently heavily promoting “shelf e-commerce,” the conversion efficiency and experiential advantages of live streaming are irreplaceable. More importantly, its recommendation mechanism is relatively fair for newcomers—high-quality content can quickly gain initial traffic, not just relying on follower count.

Looking back at the changes over the past two years, Tuke e-commerce swept Southeast Asia in 2023, steadily advanced in Europe and America in 2024, and by 2026, live streaming sales are expected to become one of the mainstream channels for brands going global and individual creators to generate income.

Compared to traditional e-commerce’s image and text display, live streaming enables real-time interaction and intuitive demonstration, especially suitable for products that need to show usage, effects, or answer questions.

 

Image source: Internet

Operational mindset: Treat live streaming as an incremental engine, not just a stock clearance tool

If you only want to use live streaming to clear out inventory, you can do that; but if your goal is Tuke incremental growth, your mindset needs to shift from “making money every session” to “building a healthier overall business structure.”

1. Clear positioning: Who is this live stream for?

Ask yourself three questions first:

What is the main purpose of this live stream? Acquiring new users, launching new products, clearing inventory, or building brand awareness—there can only be one priority.

Which market is this live stream targeting? US, UK, Southeast Asia—all have different price ranges and key selling points.

What is the relationship between this live stream and your existing Tuke short videos and store activities? Is itleveragingthe hot topics from short videos to amplify, or is it a standalone live stream with exclusive benefits?

It’s recommended that brands and sellers plan live streams in three categories:

Account-building live streams: High frequency, short duration, mainly for companion-style chatting, telling brand stories, introducing product lines, with the goal of building basic data.

Explosive live streams: Cooperate with major promotions or new products, using influencers+traffic boosting+benefits combo, focusing on transaction bursts.

Long-term sessions: Fixed time, fixed channel, maintaining a stable rhythm, used to retain old customers, provide after-sales service, and test new products.

 

Image source:kalodata.

2. Combination strategy: Short video + live streaming + store activities, all together

The feature of Tuke e-commerce is: it’s hard to break through with a single point, but a combination punch works.

Operationally, at least do the following:

Short videos: Start posting content a week in advance, using product scenarios, reviews, unboxing videos, and clearly state the live stream time and benefits.

Live room: Use pinned products, coupons, and limited-time flash sales to convert viewers into buyers.

Tuke Shop: Set up exclusive live stream discounts, store-wide reductions, and add-to-cart offers to encourage users to buy more after their first purchase.

For brands, it’s recommended to select 1-2 key products overseas as “live stream bestsellers,” and let your account, live room, and store marketing copy all focus on this product to reduce decision-making costs.

 

Image source:kalodata.

Case decoding: Live streaming paths from tech hardware to cultural tea drinks

Abstract methodology needs concrete cases for validation. How do brands of different categories and price points find their success path in Tuke live streaming?

High-ticket tech products: Creality 3D printer’s “trust conversion.”

3D printers often cost hundreds of dollars per unit. Traditional short video seeding struggles to convert due to lack of intuitive operation demonstration and Q&A. Creality built a precise “trust conversion” path via Tuke live streaming.

They abandoned generic influencers and partnered with 3D printing niche influencers(such as veteran player@is3dp).

At the same time, they answered professional questions about operation, consumables, and maintenance in real time in the comments section, acting as online expert customer service to directly dispel purchase doubts.

This “expert demonstration + real-time Q&A” combo successfully turned live streaming into a high-ticket trust scenario. They once drove over $40,000 in sales through a single 6-hour deep-dive live stream, proving the effectiveness of using in-depth content to solve high-end product conversion challenges.

 

Image source:Tuke

Cultural consumer goods: OGTea Chinese tea’s “immersive experience.”

For Chinese tea, which carries cultural significance, the OGTea team chose “Chinese-style live streaming” to cross the cognitive threshold.

They invested tens of thousands of yuan to carefully decorate the live room as a two-story ancient palace pavilion, with red walls, golden tiles, dragon columns, and invited professional dancers in classical costumes to perform.

Host Alex, when showcasing products, not only explained the health benefits of tea, but also shared historical stories behind teas such as “Ode to the Red Cliff” from the Three Kingdoms era.

This deep content of cultural experience + product explanation created value that ordinary shelf e-commerce cannot provide. A 10-hour Chinese-style live stream received enthusiastic response, and the brand’s total revenue exceeded one million dollars in less than a year.

 

Image source: Haixia Metropolis Daily

Ultimately, if you want to seize Tuke’s live streaming dividend in 2026, the core is this: stop treating it as a simple sales channel, and instead see it as the core battleground for building deep trust and shortening decision paths between your brand and users.

Whether you solve trust issues with high-density expert demonstrations or create emotional resonance with immersive cultural experiences, successful live streaming ultimately points to one thing—providing users with incremental value that shelf e-commerce cannot offer.

Rules are changing, strategies are upgrading, but the underlying logic remains the same. Now, what you need to do is combine the ideas and cases in this article with your product’s characteristics, and turn them into your first live stream. Traffic and growth start right here in your live session.