Case Background

Dani Morgans is a fashion brand officially launched in August 2022. In May 2023, it opened its first store in Niles, Michigan. The brand philosophy is to combine "modern" boutique fashion with a touch of Western sparkle, dedicated to creating high-quality yet as affordable as possible fashion items. After joining TikTok Shop, it has been loved by many consumers.

Solution

TikTok has a global influence and holds a huge young user base. For bag brands expanding into overseas markets, TikTok is an indispensable and important platform for going global.

  • Operation 1: TikTok homepage bio traffic diversion
  • Operation 2: Joining TikTok Shop
  • Operation 3: Daily product promotion videos on the account
  • Operation 4: Massive influencer collaborations for product promotion

Marketing Results

135,000+
Followers
1,300,000+
Likes
1,500,000+
Total Views
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