It's already 2026, is there still anyone who thinks a Tuke device is just an IQ tax?

From a niche home appliance once criticized as “more hype than effect,” to now topping Walmart and e-commerce bestseller lists and going viral in deep cleaning videos on TikTok,the Tuke category has already completed its leap from “optional” to “necessity.”

Today, we’re talking about the smart home brand——Teant, which has made a name for itself in the North American market thanks to its handheld vacuum Tuke device.

Its product not only ranked No.1 in the Tuke device category on TikTok US, but also jumped to No.3 in the overall home appliance category, breaking the stereotype that “Tuke devices can’t go global” with solid results.(Data source: Brand official website, Huanzhong Technology)

Its growth path is worth dissecting for every global brand.

 

Image source:Teant

From Zero to Over Ten MillionGMV, How Fast Is the “Blitz” in North America?

According to official information,Teant is a brand under Henan Huanzhong Technology, focusing on smart home cleaning, dedicated to providing users with efficient and convenient home appliances through innovative technology.

Unlike many grand entrepreneurial stories,Teant’s start was more pragmatic and focused.

It directly targets global consumers, especially North American users’ hidden pain points in deep home cleaning scenarios—the dust mite problem in mattresses, sofas, and carpets has long been ignored by traditional vacuum cleaners.

 

Image source:Teant

With this philosophy,Teant’s handheld vacuum Tuke device, upon launch,wasimmediatelydistributed simultaneously toTikTok Shop, Amazon, and Walmart.

Of course,the resultswerealsoremarkable. Its productnot onlyquicklywon user acclaim in a short time,but also achieved a breakthrough in GMV from 0 to 20 million RMB,firmlyestablishing itself in the North American market.

This process clearly proves the explosive power of a good product that solves real pain points in a rapidly growing and increasingly mature market.

 

Image source:Amazon

Why Has the Tuke Device Become the New Darling of Global Brands?

The rapid success of the Teant brand is certainly due to its product strength and execution, but more importantly, it precisely stepped onto a track that is rapidly expanding and at a cognitive inflection point.

Data shows that in 2024, the global Tuke device market size is $1.42 billion; by 2033, it is expected to grow to $2.53 billion, with a compound annual growth rate of 6.5%.

It’s worth noting that China’s Tuke device industry occupies a core position in the global supply chain, with a production market share as high as about70%, and Europe and North America are its main export destinations.

This provides a solid industrial foundation for Chinese brands likeTeant to go global.

 

Image source:business research insights

In this environment, social media, especially short video platforms represented byTikTok, have become the best places for user education and market catalysis.

OnTikTok, tags like #deepcleaning and #dustmites have gathered tens of millions of views.

Users spontaneously share the “trophies” cleaned out with Tuke devices, amplifying the psychological impact in the most direct and striking way, further driving consumption of Tuke devices, air purifiers, dehumidifiers, and other products led byTeant.

 

Image source:TikTok

Deeply Cultivating the TikTok Ecosystem: How to Achieve Both Branding and Sales?

After learning about the brand and market, let’s get to the main topic today.How did Teant become No.1 in the Tuke device category on TikTok US?

Data shows that in 2025, Teant’s annual sales on TikTok Shop US reached$6.5238 million.Notably, sales through its own accounts reached$5.1144 million, accounting for over78%.

 

Image source:kalodata

This kind of “self-operated account as the absolute main force” structure is rare among cross-border brands.

This also means they need to invest more effort in creating their own content and live streaming, accumulating brand exposure and user trust through stable and continuous output.

 

Image source:TikTok Shop

Indeed, according tokalodata platform statistics, Teant has set up nearly 22 accounts on TikTok, with 6 accounts achieving over $400,000 in marketing revenue.

Among them, the main US account@teantusa achieved$1.7114 millionin sales, becoming the main force in the account matrix.

This matrix approach has a practical benefit: it saves costs. After all, working with influencers costs money, and if you can achieve stable content output and sales conversion through self-operated accounts, it’s undoubtedly more economical and sustainable in the long run.

 

Image source:kalodata

In terms of content creation, the videos produced by these accounts can be roughly divided into two types. .

One type is the“problem－solution” model, vividly showing the limitations of traditional cleaning methods and contrasting them with the deep cleaning solution offered by Teant’s Tuke device.

For example, in a promotional video released in December 2025, they first show the limitations of a roller brush, then immediately switch to Teant’s Tuke device for deep cleaning. This strong contrast effect caused the video to soar to nearly 6.9 million views in just one month, selling 2,409 Tuke devices and achieving $193,600 in sales—a nice result from traffic to conversion.

 

Image source:TikTok

The other typeis“result-oriented,” directly showing the large amount of dust mites and dirt extracted after use, with strong visual impact, directly addressing consumers’ psychological needs for “cleanliness” and “health.”

This video from August 2025 is a great example, highlighting the harm of dust mites and greatly enhancing the overall practicality of the Teant Tuke device. The video has so far received nearly 7.2 million views, and $127,900 in sales is also quite good.

 

Image source:TikTok

In addition to continuous short video output, the Teantbrand has alsograduallyincreased its live streaming efforts, further strengthening its presence in the TikTok closed-loop e-commerce system.

Take the account@teantusa as an example. Starting around November 2025, this account launched multiple product live streams, achieving $73,900 in sales through live streaming in a short time, and breaking $1,000 in revenue in a single session during the December year-end promotion..

For a new brand just gaining traction in North America, such live streaming results are already quite impressive.

 

Image source:kalodata

From some live stream replays, you can see they’ve put effort into the live room setup.

EspeciallyinDecember, the live streamsclearly incorporated Christmas elements, creating a cozy holiday atmosphere with decorations like lights, pillows, and backdrop cloths. The host, with a restrained yet brisk tone, tied the Tuke device to scenarios like “holiday cleaning” and “preparing a cleaner sleep environment for family,” unifying the emotional atmosphere of the live room with the product’s selling points.

For brands also wanting to do TikTok live streaming, this is a feasible model.

 

Image source:kalodata

Final Words

Teant’s achievements in the North American market provide a concrete reference for more Chinese brands.

Overseas markets, especially Europe and America, are showing strong demand for niche categories and innovative products, driven by many consumption scenarios that have not yet been fully satisfied.

Global e-commerce infrastructure and social media platforms are continuously lowering the barriers to going global. Success depends on whether you can, likeTeant,deeply understand local users’ habits and tell your product and brand story in a way they’re familiar with.

As the saying goes, “When spring comes, the ducks are the first to know the warmth of the river.” The keen ones will always move first.

This vast world is waiting for more Chinese brands to explore.