Many merchants engaged in Tuke, always want to cover all bases and scatter their products widely. Whether it's the established markets in Europe and America, or emerging markets like Southeast Asia and the Middle East, they are eager to rush in together.

But in the end, every region is handled lukewarmly, with no progress at all.

This is exactly the big taboo of Tuke. Without in-depth market research or understanding the real situation, they blindly enter the game based on subjective assumptions. In the end, not only do they fail to make money,but they also easily pile up unsold goods, and all the money goes down the drain.

So, doing Tuke cannot be like a headless fly rushing around. If you want to earn steadily, the first step must be to clarify the core question:Does your product have real demand in the target region, and how big is the market space?

Take the electric vehicle track as an example: before entering, you must refer to authoritative industry data and identify the real blue ocean markets with growth potential.

 

Image source:Google

According to the industry report released by MarketResearchFuture, the world is ushering in an electrification wave, and Southeast Asia has become the core incremental territory for the electric vehicle market:

In2025, the scale of the Southeast Asian electric vehicle market will reach $8.92 billion, and it is expected to grow to $16.36 billion by 2035, with acompound annual growth rateof about6.32%.

 

Image source:MarketResearchFuture

The sudden surge in demand for electric vehicles in Southeast Asia boils down to these core points:

First, countries like Vietnam, Indonesia, and Thailand have successively introduced motorcycle bans, making electric vehicles the only compliant choice for short-distance travel. The replacement demand has exploded, and the profit per unit is twice that of the domestic market;

Second, the regional population continues to grow. Indonesia alone has a population of283 million. Fuel supply is tight and oil prices are rising, further boosting the rigid demand for electric vehicles in the market;

Third, environmental policies continue to be implemented in various countries, coupled with the popularity of cycling culture. Electric vehicle models with long range and fast charging are favored by consumers, and market consumption remains high.

 

Image source:Google

With so many favorable factors coming together, electric vehicles have long become the mainstream new choice for two-wheel travel in Southeast Asia. The broad market prospects have also attracted many brands to compete for layout in Southeast Asia.

Today, the brand to be introducedYadeais a typical case among them.

As the global leader in the electric two-wheeler industry, Yadea relied on its years of accumulated technical foundation and an operational approach that understands local consumption habits. It quickly established itself in the Southeast Asian market and made a big name for itself.

Last year, Yadea's global total sales reached16.2692 million units, revenue was 37.008 billion yuan, and net profit exceeded 2.912 billion yuan. The profit growth rate was as high as 128.83%, a growth speed rarely seen in any industry.

 

Image source: Internet

Next, let's take a look together: How did the Chinese local brand Yadea successfully capture Southeast Asian consumers and become a favorite among locals?

From a small motorcycle factory to deep cultivation in the electric vehicle track

According to public information, Yadea's predecessor was asmall motorcycle factory in Wuxi..

The founder, Mr. Dong, is a post-70s from Anhui. After retiring from the army in 1992,he settled in Wuxi, first entering a motorcycle factory as a driver and salesperson, thoroughly understanding the entire industry's upstream and downstream chain.Later, in 1997, he started a business with his wife, Ms. Qian,formally entering the motorcycle manufacturing field.

In 2001, Yadea Technology was officially registered, mainly engaged inthe R&D and production of two-wheeled electric vehicles.

The key turning point in development appeared in2004-2005, when the company chose to completely stop motorcyclebusinessand focus on the electric vehicletrack,thus embarkingonthe road of specializing in electric vehicles.

 

Image source:Google

In the early stages of brand development, Yadea adhered to the quality bottom line and resolutely refused to take the low-price, inferior route.

In 2014,itlaunchedthe“higher-end electric vehicle”brand positioning, using differentiated positioning to break out of the industry's low-price war.

A lot of money was invested in R&D, with a cumulative investment of over4.8 billion. Relying on core technologies like graphene batteries and long range, it widened the gap with peers and built solid technical barriers.

At the same time,the brand keeps up with current userneeds, constantly upgrading towards intelligence. APP connectivity, GPS positioning, smart batteries, and autonomous driving assistance functions have now become standard features for its models...

 

Image source:Google

Full online coverage, deep offline roots

To deeply cultivate the Southeast Asian market and truly achieve product landing and full penetration, Yadea madecomprehensive arrangements.

First,not only selling domestically made vehicles, but the entire production and R&D is done locally.Production and R&D bases have been established in Vietnam, Indonesia, and Thailand, the supply chain is fully set up, and localization is advancing rapidly.

Sales channels are also fully laid out. Online, Yadea has built its own official independent site,showcasing the full range of products, supporting global ordersandlocal delivery;SEOsearch rankings are optimized,allowing targeted users to reach precisely, making the independent site the core territory for private traffic accumulation.

 

Image source:Yadea

Yadeaalso openeda brand flagship store on Amazon, andinVietnamlaid outShopee, Lazada,inIndonesialaid outTokopedia,inThailandlaid outJD Central and other localmainstream e-commerce platforms, completing full online e-commerce coverage in Southeast Asia.

Offline,the brand hasopened over1000 stores worldwide, with sales points and authorized stores in key markets such as Vietnam, Thailand, and Indonesia..With local after-sales teams and roadside assistance services, it effectively solves the problems of overseas users having difficulty with repairs and after-sales service.

 

Image source:Google

Public data shows thatin 2024, Yadea's global cumulative sales have already exceeded 100 million units. Up to now, Yadea hasgrown to bethe global sales leader for two-wheeled electric vehicles for9consecutive years, an undisputed benchmark in the category.

Making good use ofTuke: One market, one strategy

Of course, for a foreign brand to gain a foothold in the fiercely competitive Southeast Asian market, relying solely on product technology, sales channels, and supply chain advantages is far from enough.

Whether you can use the ways local young people like to clearly communicate your brand is the key for Yadea to succeed and outperform peers in Southeast Asia.

Tuke, as the most popular mainstream social media platform among young people in Southeast Asia, naturally became Yadea's core territory for branding, product promotion, and user acquisition.

To truly integrate into the local market, Yadea's operations are completely based on local habits, implementing one official account per country, and posting content that locals love to watch.

1. Vietnam account: @Yadea Việt Nam Official

Followers:97,700 | Likes: 469,300

 

Image source:Tuke

In the Vietnam market, Yadea focuses on localized content creation, mainly showcasing product functions and real-life riding experiences, breaking down electric vehicle technology configurations, energy-saving advantages, and diverse travel scenarios.

At the same time, Yadea signed Vietnam's popular star SOOBIN as brand ambassador, shooting multiple promotional short videos for the brand.

One Spring Festival-themed promo also launched a car purchase lottery giveaway. So far, this video has reached an astonishing76.4 million views, not only driving user interaction but also boosting product sales.

 

Image source:Tuke

2. Indonesia account: @Yadea Indonesia

Followers:50,000 | Likes: 565,700

 

Image source:Tuke

Tuke content in the Indonesian market is more youthful and entertaining, focusing on fundaily videos, firmly capturing the attention of the younger generation.

For example, a short video of girlfriends riding electric vehicles and playing in the water received excellent data: currently,7.7 million views,99,300 likes.

The relaxed and joyful daily scenes allow users to immerse themselves while subconsciously perceiving the strong waterproof performance of the models. Indonesia's tropical rainforest climate is hot and rainy all year round, so waterproofing is a core demand for local users. This deepens consumer recognition of product strength and effectively promotes conversion.

 

Image source:Tuke

3. Thailand account: @Yadea Thailand Official

Followers:38,700 | Likes: 55,100

The Thailand account takes a different approach, focusing on fun Q&A and interviews.

Through real user experience sharing and professional Q&A, it dispels potential consumers' concerns about buying vehicles. In a friendly and down-to-earth way, it allows the public to intuitively feel the convenience electric vehicles bring to daily travel, further enhancing brand favorability.

 

Image source:Tuke

Yadea's localized Tuke operation strategy, adapting to local conditions and one country, one policy, not only helps the brand quickly enter Southeast Asian markets, but also accumulates enough awareness and favorability among young people.Later, selling products well becomes a matter of course.

Conclusion

In the end, Yadea's case is just one among many outstanding Tuke brands.

Today's overseas markets, especially emerging regions like Southeast Asia, Latin America, and the Middle East, are opening their doors to Chinese enterprises. Whether it's the policy environment or consumer demand, both are in a rare upward cycle.

Tuke is no longer something only giants can play. As long as your product has features and your operation strategy is flexible, it's really not too late to enter the market now.