624Nowadays, more and more B2B companies are jumping on the Tuke bandwagon, focusing on overseas marketing.
The fashion lifestyle brand CASETiFY is a very successful example.
Today, let’s take a closer look at how this brand, which specializes in phone cases and other electronic accessories, has managed to gain over 670,000 followers on its Tuke account, with continuous inquiries from both B-end and C-end customers!
△ CASETiFY Fashion Lifestyle Brand
CASETiFY was founded on September 29, 2017, and is a fashion lifestyle brand under KZT Play Limited. The brand was co-founded by Wesley Ng and Ronald Yeung in Hong Kong, China, with its headquarters located in Hong Kong. It is a fashion lifestyle brand focusing on phone cases and other electronic accessories.
CASETiFY is not limited to the Chinese market; through Tuke, it has also expanded into overseas markets and achieved impressive results. As of December 4, its Tuke account has surpassed 670,000 followers, with over 3.9 million likes.
△ The “Secrets” Behind Success
1. Accurate User Preference Positioning
CASETiFY’s ability to win the love of a large number of users and attract continuous inquiries from B-end clients is closely related to its precise positioning of user preferences.
By observing the videos posted by CASETiFY, it’s clear that the phone cases produced by CASETiFY can well meet users’ personalized needs.
Most ordinary phone cases look similar, with a single and even boring style, but CASETiFY shows users a different side of phone cases, telling everyone through videos that phone case designs can also be diverse and full of fun.
In a sense, these phone cases have become a concrete manifestation of “personality,” no longer just serving a protective function. Through phone cases, people can intuitively understand the user’s personality, attitude towards things, and even their mood today.
Source: CASETiFY
2. Showcasing Product Usage Effects
The short video content produced by CASETiFY pays great attention to showcasing the product’s appearance and usage effects.
This way of presenting content allows users to see the most authentic side of the product, increasing trust in the brand and product, and attracting more potential customers to inquire.
This is something everyone can learn from when shooting, such as filming product detail displays, production processes, etc., with the same goal of increasing customer trust in the product and boosting inquiries.
3. The Huge Phone Case Market
Searching for the topics #iPhonecase and #caseiphone yields some astonishing data:
The #iPhonecase topic has over 560 million views!
The #Phonecases topic has as many as 1 billion views!
With such high view counts, it’s obvious what this represents.
CASETiFY has precisely targeted the huge value behind this massive market, which is why it launched related overseas business through Tuke.
Facts have proven that the CASETiFY brand is indeed very visionary.
△ Replicating CASETiFY’s Success
The “going global” path for phone case factories has already been proven feasible by the CASETiFY brand. In the future, domestic phone case factories that want to go overseas can follow CASETiFY’s Tuke account operation model.
Although it may not be possible to fully replicate CASETiFY’s success, it’s believed that good results can still be achieved in overseas markets.
Of course, if you are unable to independently complete video shooting, account operation, or building independent sites, finding influencers, advertising, etc., you can also seek help from professional Tuke operation agencies. By relying on their mature tools and professional management teams, you can achieve efficient overseas expansion.
