583Want to start trying Tuke marketing and promotion, but not sure where to begin? As a relatively new platform in the marketing field, many brands may find it difficult to incorporate it into their marketing mix. Meanwhile, many brands have already achieved success on the platform, and that's exactly where you can find the best inspiration. Here are 6 top brands on Tuke that you can learn from to build a winning strategy on the platform.
1. Duolingo
It's impossible to start this list without mentioning the internet's most popular angry owl and the brand it represents. Duolingo shines on Tuke with its mascot's unique personality and Gen Z humor. The brand continues to rely on those unsettling reminder messages for which it was once famous. This is also the foundation of the edgy, aggressive Duolingo owl persona—arrogant, sometimes even threatening.
On Tuke, Duolingo regularly shares videos featuring its mascot, using Gen Z's dark, cynical, and even absurd sense of humor. People love this content, which explains why the brand has 6.7 million followers and 144 million likes on Tuke.
Key points:
If it fits your brand image, don't be afraid to use humor on Tuke. Understand what type of humor appeals to your target audience and make the most of it when creating content for the platform. Additionally, having a unique personality that can be strongly associated with your brand is the best way to stand out on Tuke.
2. e.l.f. Cosmetics
e.l.f. Cosmetics may be known elsewhere for its affordable vegan and cruelty-free makeup. But on Tuke, they're famous for "e.l.f.ing amazing content." The brand regularly shares a variety of content types, including engaging product demos, practical tips, and relevant humor that their audience finds valuable. Many of their Tuke videos also help announce new product launches and promote the latest discounts and offers.
This cosmetics brand is also known for featuring famous faces in its Tuke videos. You can find collaborations with celebrities like Jennifer Coolidge and Tuke creators such as Adan Bravo. e.l.f. also invited Chris Olsen and Ian Paget, who gained significant attention on Tuke through their relationship videos, to discuss their "breakup over makeup" video. This video received a strong response from viewers, who asked for more similar content.
Key points:
Diversify your content to keep things fresh and attract different types of people. Expand your influence on Tuke by collaborating with influential celebrities. This is a great way to create content that attracts and resonates with your audience, boosting views and engagement.
3. Netflix
Wondering how Netflix attracts up to 34.5 million followers and 775.9 million likes? Trailers, clips, and shorts are what keep these fans hooked. People want to know the latest news about their favorite TV shows and get updates on new releases, which is why Netflix's Tuke content strategy works.
The brand regularly posts updates on upcoming projects and TV show sequels, as well as trailers for upcoming releases. They also share the most captivating clips from movies and shows already available on the platform, which may entice people to watch.
Key points:
Use Tuke's short video format to share trailers and behind-the-scenes content for your upcoming projects. This can build anticipation and keep your audience engaged for more updates from your brand. This strategy can be applied across industries—you can attract them with product highlights, feature spotlights, and more.
4. Zendesk
If you think Tuke isn't suitable for B2B marketing, think again. Brands like Zendesk have gained significant views and engagement on the platform. The brand currently has over 52,000 followers and 241,000 likes on Tuke, which is much better than their performance on Instagram. This is all thanks to the high-quality content Zendesk regularly produces.
Zendesk's Tuke followers can access short informational content related to the customer service industry. This includes interviews, thought leadership pieces, tips and tricks, and more. One of the most compelling video types Zendesk creates on Tuke involves relatable content for those in the customer support industry. They recreate scenarios that are very familiar in the industry.
Key points:
To create resonant content, make sure you prioritize content your target audience can relate to. Find a way to depict extremely common scenes and situations in your industry, and provide actionable solutions or workarounds based on the situation. The more people can relate to your content, the more likely they are to engage and continue supporting your business.
5. Guess
As the brand behind the first viral Tuke challenge (read: #InMyDenim campaign), you can only expect Guess to keep delivering. This brand knows how to keep up with the latest trends and create content that interests their target audience. As a result, they have nearly 280,000 followers and 1.2 million video likes on Tuke.
The brand regularly shares videos introducing their new collections and behind-the-scenes looks at Guess headquarters. Interestingly, videos highlighting new products seem to get the most views, as the brand knows how to attract viewers with engaging shots and popular sounds. They know what formats work on Tuke and make the most of it to showcase their most appealing products.
Key points:
Don't hold back on product highlight videos—find ways to showcase them that work well on Tuke. Instead of using overly professional and polished videos common in commercial ads, opt for more casual, mobile-shot videos. Look for inspiration from trending Tuke sounds and songs, and use them in your videos to attract more attention to your content.
6. Chipotle
Chipotle's social media marketing game has always been outstanding, and this continues on Tuke, where the brand currently has 2.2 million followers and 52.1 million likes. The brand creates content that showcases its casual and fun personality, as well as a humorous style appreciated by its audience. You can find funny and relatable POV videos, as well as tips on how to maximize your Chipotle experience.
The brand works hard to engage viewers by creating Tuke Stitches and replying to videos mentioning Chipotle. For example, they respond to people trying Chipotle for the first time and offer them free delivery codes. Recently, Chipotle started creating Tuke videos in a vlog style, where their new social media manager provides behind-the-scenes looks at food preparation. This helps humanize the brand and build trust with the audience by giving people a more transparent view of business operations.
Summary:
Stay human and relatable to make people more willing to interact with your brand. Increase transparency by showing behind-the-scenes videos of your business to earn their trust. You can show them how things are made, how your employees work, and what your premises are like. Consider having a dedicated social media manager to lead these journeys, making people feel like they're interacting with another person rather than just a brand.
You can learn a lot from these 6 brands, but most importantly, they show you that Tuke is suitable for all types of brands. Whether you're a cosmetics brand or a B2B company, as long as you know how to leverage Tuke's content formats and engage your target audience. So make full use of the key points we've shared above to market your brand on Tuke.
