TikTok Travel Marketing Guide is a marketing guide from TikTok for Business focusing on the travel sector. The main content includes:
1. Why TikTok: TikTok is developing rapidly, with over 1 billion monthly active users. Users are highly engaged on the platform, and small and medium-sized businesses have noticed the impact of advertising on TikTok on sales. TikTok is an entertainment platform driven by a unique mindset, where users can discover new content. Many users learn about new products and make purchases through video ads. The community is characterized by happiness, joy, and creativity.
2. Travel × TikTok: The desire for people to explore new destinations is constantly growing, and TikTok makes discovering new places easier. Travel content on TikTok intersects with other fields. 96% of users consider travel important to them, and 77% believe TikTok plays a role in travel discovery and inspiration. There are various types of travel enthusiasts on TikTok, and the guide also provides ideas for travel-related marketing campaigns.
3. Case Study: Taking SunExpress as an example, this airline partnered with Territory Media and, through TikTok's InFeed Auction Ad campaign, reached over 33 million travel-hungry people in a short period, with an impressive click-through rate and over 120,000 users visiting its landing page.
4. Products: Introduces TikTok's Lead Generation products, including In-App Instant Form and Your Website Form. Users can easily share information, and businesses can collect potential customer information and convert them into clients. Pixel is also introduced, which helps advertisers track important events, optimize campaigns, and measure ad effectiveness. In addition, Spark Ads is a native ad format that allows brands to boost their own or creators' posts.
5. Media planning: Adopts a 360° strategy, regularly interacting with the audience through organic content, combining organic content, paid peaks, and creator content. Key calendar moments for each quarter are also listed.
6. Tips for success: To create successful content on TikTok, pay attention to inclusiveness, authenticity, proactivity, personalization, fun, and localization. Creative tips for making TikTok videos include full-screen display, adding sound, being concise and clear, Lo-Fi style, showing and telling, leveraging trends, collaborating with creators, etc. Some successful ideas are also provided, such as showcasing bestsellers, interacting with happy customers, integrating into daily life, showing behind the scenes, listing key points, and more.
The TikTok Travel Marketing Guide introduces TikTok's marketing advantages, case studies, products, media planning, and success tips in the travel sector.
