This report mainly focuses on the analysis of the overseas expansion of China's pet industry in 2024. The specific content is as follows:
- Industry Overview and Market Size: Pet supplies include multiple categories such as food, medicine, housing, and entertainment. In 2022, the global pet supplies market was valued at $261 billion, and is expected to rise to $350 billion by 2027, with a compound annual growth rate of about 6.1%. The United States accounts for more than 40% of the global market share, the European market size is about $60.2 billion, and the Asian markets of Japan and Southeast Asia are growing rapidly. By 2030, the Southeast Asian pet market is expected to reach $25 billion.
- Major Industrial Clusters in China: Nanhe District, Xingtai, Hebei is an important pet food production center, with the pet food industry cluster revenue reaching 17.2 billion yuan in 2023; Yantai, Shandong is home to well-known companies such as Zhongchong and Guaibao, with a rich variety of products; Pingyang, Wenzhou, Zhejiang is known as the "China Pet Supplies Export Base," with pet chew products accounting for more than 60% of the global market share.
- Export Overview: In 2022, China's pet industry export value reached $4.39 billion, with a slight decrease to $3.96 billion in 2023. The main export categories are pet food, toys, etc. In the first half of 2024, the export volume of pet food to the US increased significantly. The main export countries are the United States, Germany, and the United Kingdom, while demand in Indonesia and the Philippines in Southeast Asia is also rising rapidly.
- Competitive Landscape: Chinese pet companies going overseas have advantages in cost, manufacturing, and product innovation, but also face disadvantages such as insufficient brand influence and quality control. They face threats such as market access barriers and international trade policies, while also having opportunities in global market growth and diversified consumer demand.
- Overseas Market Analysis:
- United States: The world's largest pet economy, with a market size of about $80.69 billion in 2024. Spending on pet food and treats accounts for a large proportion, and consumers pay attention to product compliance and environmental protection.
- United Kingdom: The pet supplies market size is expected to reach 700 million euros in 2024. Wet food dominates the pet food market, and consumers spend a certain amount on pet clothing and grooming.
- Thailand: The pet supplies market size is about 22.9 billion baht in 2024. Due to the climate, breathable and easy-to-clean cages are popular, and consumers are greatly influenced by social media.
- Indonesia: The pet supplies market size was $2.2984 billion in 2023. Cat ownership is high, driving consumption of related products, and consumers spend a certain amount on pet food and supplies.
- Future Trends: Demand for intelligent products is growing, with smart litter boxes, feeders, and other products becoming popular. The global pet technology market size is expected to grow rapidly; small pet supplies are emerging in overseas markets, with the number of small pet owners such as hamsters increasing, and related products focusing on aesthetics and decoration; consumers are paying more attention to the health and nutrition of pet food, environmental awareness is rising, and there is a preference for sustainable packaging; personalization and customization trends are obvious, and social media influences pet supplies purchases.
