FastMoss releases two white papers every year, which have become industry benchmarks. Chinese overseas enterprises and brands frequently reference and read our content. In 2023, we made many key predictions in the two white papers we published, and these predictions were subsequently validated. With the rapid development of TikTok in overseas markets, we feel a great sense of responsibility every time we release a white paper, especially against the backdrop of global political changes and the large-scale expansion of Chinese enterprises abroad. This rapid change requires us to constantly adjust and optimize our analysis and forecasts, posing greater challenges to our white paper writing.
On January 18, 2024, our FGVCon (FastMoss Global Short Video Live Streaming Conference) held in Shenzhen attracted 26,000 attendees, including top global influencers, brands, and organizations. The successful hosting of this conference proved the enormous potential and trend-leading capability of the TikTok platform. Six months have passed, and the industry has once again undergone tremendous changes. In Southeast Asia, TikTok has maintained a steady upward growth momentum, with daily transaction volume already exceeding $70 million. We expect this figure to surpass $100 million in the second half of this year. Meanwhile, in the United States, after a stable first half of the year, the market is now entering a boom period, especially in the live streaming sector. For example, on June 10, 2024, a live stream hosted by simplymandys in the US region broke through the $1 million mark, successfully realizing the dream of a "million-dollar event."
