Recently, the Li Jiaqi livestream incident has stirred up huge waves across major platforms. This incident serves as a timely reminder for all brands to reflect on whether they have a long-term vision when choosing internet celebrities to promote their products. Since it is a partnership, the other party’s character and emotional intelligence should also be taken into consideration. Especially when brands choose overseas media platforms like Tuke, where there are many influencers and increased cross-time-zone risks, how can they better establish long-term cooperation with Tuke influencers? Today, I would like to share some insights and experiences with you.

1. Choose the right influencer

Whether it’s a spokesperson or a Tuke influencer, from the moment they are selected, both parties enter a temporarily bound state. During this period, their successes and failures are intertwined. Choosing the right influencer is the foundation for long-term cooperation with Tuke influencers.

2. Operate with integrity

Water can carry a boat, but it can also overturn it. Consumers can elevate a brand, but if they feel disrespected or deceived, they will choose alternatives. Therefore, it is necessary to move forward steadily with sound business principles.

3. Have a long-term vision

Success depends on the right timing, location, and people. One must have foresight and view cooperation with influencers from a developmental perspective.

Although the Li Jiaqi incident has brought a lot of negative attention to Florasis, it has also led to the rise of more and more “old domestic brands.” Moreover, in my opinion, Florasis’s current downturn is also inseparable from its own issues. The “old domestic brands” have operated with integrity for many years, so their rise is inevitable—Li Jiaqi was merely a catalyst. I suggest that these “old domestic brands” take this opportunity to seek overseas influencer collaborations on Tuke. Expanding the brand globally is a great way to broaden sales channels, especially since Tuke is on the rise. Long-term cooperation with Tuke influencers, coupled with continuous efforts to build a positive brand image, can only be beneficial and not harmful.