This document is Amazon's "2024 Global E-commerce Consumer Trends and Product Selection Insights Report," which mainly analyzes new consumer trends in the United States, Europe, and Japan. It utilizes Amazon's official product selection tools to provide product recommendations, helping businesses discover overseas consumer needs.
Key Insights
- United States: The gardening activity market is large and demand is growing. Consumers seek soft experiences from hardcore technology. Product recommendations cover multiple categories such as gardening, technology, and pets.
- Europe: Consumers value emotional benefits, silent travel is popular, and product recommendations include categories such as furniture, toys, and beauty.
- Japan: Sleep issues are receiving attention, the outdoor activity market is stable and large, and product recommendations involve home, health, and sports sectors.
US Consumer Trends
1. From Seeds to Gardens
- The gardening market is vast, millennials have become an important consumer force, and home gardening is highly regarded.
- The growth in gardening demand is reflected in containers, tree species, styles, and equipment, with a pursuit of aesthetics, nature, intelligence, and electrification.
2. Hardcore Technology, Soft Experience
- Demand for tech products is increasing, with a focus on functionality and experience, hoping technology can be integrated into all aspects of life.
- Consumers expect tech products to provide soft experiences, such as user-friendliness, attention to detail in design, wireless usage, flexibility and portability, and personalized customization.
European Consumer Trends
1. How Much Is Emotional Value Worth?
- Consumers hope brands pay attention to emotions, with products or services incorporating emotional elements, such as emotional appearance design, interactive experience design, personalized customization, and products with storytelling concepts.
2. Silent Travel
- Silent travel is favored, helping to relieve stress, relax, and improve health. Low-tech travel is making a comeback, such as using retro devices to record journeys.
Japanese Consumer Trends
1. Sleep Is Awakening
- Sleep deprivation is a prominent issue, the government is paying attention and encouraging sleep improvement, consumers expect to improve sleep in various ways, and companies are launching related products.
2. Living Elsewhere
- The outdoor activity market is stable, consumers tend to spend a day living outdoors, RV camping is on the rise, and related products have unlimited business opportunities.
Product Selection Recommendations
1. US Site
- Covers multiple categories such as lawn and garden, electronics, beauty, health and personal care, and pet supplies, providing specific segmented product selections as well as related features and search volume growth trends.
2. European Site
- Includes categories such as furniture, toys, beauty, photography, and home renovation, recommending items like dining chairs, science kits, skin care products, etc., and providing price ranges and popular product features.
3. Japanese Site
- Involves categories such as home, health, sports, apparel, shoes, bags, beauty, kitchenware, appliances, and musical instruments, such as mattresses, aroma diffusers, camping trailers, backpacks, etc., and also lists price distribution and consumer focus points.
