The document is the "TikTok Creative Toolkit User Manual," which mainly introduces a series of creative tools provided by the TikTok For Business platform for advertisers. These tools help advertisers more conveniently create and analyze video ads, enhancing ad performance. The following are the specific contents:
-Tool Overview: The toolkit includes creative production tools and creative analysis tools. Among them, creative production tools include micro-movie, video templates, smart music matching, one-click optimization, smart text, etc.; creative analysis tools currently feature creative asset analysis reports, with a lightweight editor coming soon.
-Creative Production Tools:
-Micro-movie Tool: Allows uploading images and video assets to automatically generate TikTok-style videos. It can intelligently analyze materials, add transition effects, and match music rhythm. Multiple videos can be generated within 3 minutes, increasing click-through rates by about 30%.
-Video Template Tool: Provides 58 customizable templates, covering vertical, horizontal, and square formats. Select a template and upload assets to generate videos, saving time costs.
-Smart Music Matching Tool: Offers over 900 copyright music tracks, automatically recommending suitable music based on the video. It also allows adjustment of video and music volume, with different music recommendations for different product types.
-One-click Optimization Tool: Automatically generates videos based on solutions, allowing combination of intros, special effects, and music. It can convert horizontal videos to vertical format, enhancing ad effectiveness.
-Smart Text Tool: Enter keywords to generate 10 popular ad titles. The database updates in real time and supports custom editing.
-Creative Analysis Tools: The creative asset analysis report enables one-stop analysis of metrics such as completion rate, views, and engagement rate. It supports filtering by country, creative style, etc., and exporting reports in XLS format.
-Frequently Asked Questions: Answers questions about music copyright, video downloads, format specifications, tool differences, report export formats, and engagement metrics during tool usage.
