93While many consumers are still buying down jackets for themselves, smart cross-border sellers have already discovered:
It’s not just people shivering in the cold winter,but also those furry kids curled up at home.
Behind this insight, a blue ocean market worth tens of billions is emerging.
According to the latest data, global procurement of pet heating products is expected to soar by35% year-on-year this year.
Those pet electric blankets and thermostatic cat beds that were once ignored......now have great earning potential in Tuke markets!
Image source:Google
Pet warmth becomes a new trend
Compared with traditional categories such as pet toys and snacks, the pet heating sector has been relatively niche in the past.
But as the trend of“pet humanization” spreads, pet owners begin to treat their pets like family, and their comfort and warmth naturally become a concern.
According to Dataintelo’s report, the global pet heating pad market size reached $635 million in 2024, and is expected to grow to $1.188 billion by 2033, with a compound annual growth rate of 7.3%.
This data confirms that pet owners’ attention to their pets’ health and comfort is increasing.
Image source:Dataintelo
Google Trends also reflects this change.
The search term “pet heating” has maintained stable popularity globally over the past 12 months, and has surged since June this year.
Global search popularity for pet heating in the past12 months. Image source: Google Trends
Users in the UK, USA, New Zealand, Australia and other countries have shown strong interest in such products as the weather turns cold.
UK search popularity for pet heating in the past30 days. Image source: Google Trends
In addition, search terms directly related to pets, such as“Cat Heating Pad” and “Dog Heating Pad”, are also rising in search volume.
Search popularity for Cat Heating Pad in the past7 days. Image source: Google Trends
According to the regional distribution of search popularity, we can see that these products are absolute necessities in cities like the USA, UK, and Canada. This further proves that pet heating is becoming a promising track.
Regional search popularity Image source:Google Trends
Hot-selling products perform brilliantly
On Amazon US, the price range for pet heating products is basically between$11.19 and $55.99.
Image source: Amazon
Among them, a self-heating pet cat mat priced at$11.99 sold over 5,000 units last month, with monthly sales exceeding $59,900. This product uses special plush self-heating material to safely provide warmth for pets.
Image source: Amazon
Another product fromWagstro, an outdoor pet house priced at $55.99, showcases more innovative elements.
The product uses sturdy waterproof materials, is easy to disassemble and assemble, equipped with an escape door, ventilation holes, and a dedicated camera. The built-in heating pad can operate at a constant temperature between30-55°C, and has an overheat protection device.
According to official website data,90% of users believe the product’s insulation wall and heating pad perform excellently in winter.
Image source: Amazon
To make money, you need to play with differentiation
At this point, many sellers must be eager to try, eyeing this promising“cake”.
But it’s not advisable to rush in blindly; you still need to set your main direction and select your products carefully.
Currently, pet heating products on the market are mainly divided into three categories: plug-in, self-heating, and those that need to be heated before use.
Among them, plug-in products (such as electric heating pads and electric blankets) are the mainstream choice because they have stable temperatures and various safety features, giving pet owners peace of mind. If you look at the best-sellers on Amazon, most are of this type.
But this also means that if you’re just making a regular heating pad, it’s hard to stand out.
So to make a profit, you need to innovate in differentiation and make consumers’ eyes light up.
Image source: Amazon
As for pricing, profitable products currently win mainly in these three aspects:
First, more eco-friendly materials.
Using bamboo fiber and recyclable materials is not just a gimmick, but a passport to enter the European and American markets. The same mat, with an eco-friendly and biodegradable label, can be priced higher than ordinary ones.
Second, more diverse functions.
You can design a mat with local heating for old dogs with arthritis. This concept of heating+ health management has great potential for development.
Third, better safety.
Chew-resistant wires and accidental power-off are basic operations. Even further, you can make a whole-house low-voltage heating system, or products that prevent short-circuit even if wetted by pet urine, so buyers can truly order with confidence.
So,if you want to sell high-priced products inTukemarkets, you also need touse differentiated value to make consumers willingly pay.
Image source: Amazon
Currently, North America and Europe are still the largest and most mature markets, so it’s recommended to start here.
Additionally, Japan and Southeast Asia are growing rapidly, so if you have a cost advantage or products especially suitable for the local climate, it’s also recommended to target these markets.
In short, don’t just think of pet heating as“making a heating pad”. Consider it as a business providing winter solutions for 1 billion pets worldwide, which might be a better approach!
For more Tuke marketing information, follow the official account: Tuke