In the increasingly competitive global consumer market, Latin America is becoming the first choice “testing ground” for more and more Chinese brands going Tuke.

With a young population, high internet penetration, and vibrant social culture, especially the explosive growth of TikTok, brands are offered unprecedented opportunities for reach.

realme, QCY, Urbanic—these three Chinese brands from different fields have all chosen TikTok as their core battleground for entering Latin America, and have successfully unlocked this emerging market with differentiated content strategies.

Their approaches may be the breakthrough code you are looking for.

 

Image source:Google

01

realme:

Creating emotional resonance through localized content+ festival marketing

As a smartphone brand that has rapidly swept the globe,realme’s approach in the Latin American market is highly representative. Its core strategy can be summarized as: central kitchen-style content distribution + deep local co-creation.

 

Image source:realme

realme has established seven official TikTok accounts covering Europe, Latin America, Southeast Asia, and other regions, forming a matrix-style operational system.

For the Latin American market,realme does not simply translate and publish global content, but instead combines local cultural customs and user pain points for refined content design.

For example, in Brazil,realme skillfully leverages local festivals and collaborates with KOLs to create emotionally warm content.

During Brazil’s Mother’s Day,realme teamed up with several local influencers to produce a series of unboxing and review short videos around the theme of gifts for mothers.

Influencer@alcala.creativo naturally integrated the realme phone into the festive atmosphere through a warm voiceover + product display. During Mother’s Day, this video exceeded 760,000 views, boosting brand favorability and memorability.

realme’s success lies in:

It doesn’t just treatTikTok as a sales channel, but as a bridge for emotional connection between brand and user. Through festival hot topics, local language, and real stories, tech products become warm and resonant.

 

Image source:TikTok

02

QCY:

Winning users with authentic reviews+ influencer collaborations

Unlikerealme, headphone brand QCY in Latin America focuses more on function visualization and scene authenticity, especially excelling at directly showcasing product performance through TikTok content.

For example, the Brazil account testsQCY headphones’ noise cancellation in noisy environments like subways and streets, intuitively presenting performance advantages through before-and-after comparisons.

This type of content is not only authentic and credible, but also highly aligns with Latin American users’ core demands for sound quality and practicality.

 

Image source:TikTok

In terms of influencer collaboration,QCY does not blindly chase celebrities, but precisely selects mid-tier, highly matched local creators.

For example, collaborating with Brazilian blogger@paula.raysa (43,700 followers) to release an over-ear headphone unboxing video, winning over viewers with authentic experience, and reaching 446,800 views.

This small-budget, high-return strategy is especially suitable for small and medium brands with limited budgets but seeking effectiveness.

QCY’s success lies in:

Content doesn’t have to be flashy, but it must be genuinely perceptible. In highly interactive markets like Latin America, users are more willing to pay for down-to-earth content.

 

Image source:TikTok

03

Urbanic:

Building brand aesthetics with segmented accounts+ outfit seeding

The rise of fast fashion brandUrbanic in Latin America demonstrates TikTok’s powerful ability in visual seeding and local aesthetic adaptation.

Urbanic sets up independent accounts for different countries, tailoring content styles to each locale.

For example, the Brazil account@urbanic_brasil focuses on healthy, capable, and comfortable outfit styles, having accumulated 868,700 followers and over 7.8 million likes; while the Mexico account @urbanic_mx leans more towards fashion-forward looks, fitting the aesthetic preferences of local youth.

 

Image source:TikTok

This segmented account operation strategy not only reduces cultural barriers, but also enables the brand to quickly establish a clear visual identity in different markets.

On the content side,Urbanic collaborates extensively with local outfit influencers, visually showcasing clothing fit, fabric, and styling effects through try-on videos.

For example, Brazilian influencer@sthe_viick (895,800 followers) posted an Urbanic new product try-on video, which exceeded one million views, with the comments section flooded with requests for the same style.

Urbanic’s success lies in:

By leveraging real people wearing the products+ local faces in content, product credibility and seeding power are greatly enhanced, helping the brand quickly establish itself as a local trending brand.

 

Image source:TikTok

04

Summary:TikTok Latin America Playbook Trilogy

Fromrealme, QCY to Urbanic, we can summarize three breakout paths for Chinese brands on TikTok in Latin America:

1) Emotional resonance type—leverage festivals, KOLs, and local stories to create warm brand content;

2) Functional testing type—strengthen product performance credibility through real scenarios and comparative reviews;

3) Visual seeding type—segmented operations + outfit influencers to shape localized aesthetic identity.

What they have in common: not being “content porters,” but “translators of culture.”

Remember:In Latin America’s young, passionate, and highly interactive market, only by truly understanding local users’ language, aesthetics, and pain points can a brand move from being seen to being remembered.

If you are also preparing to enter Latin America, why not start by creating a localizedTikTok account—

Use the local language, tell local stories, and move the people you most want to reach.