814In places you least expect, perhaps brands are emerging every moment.
With the global popularity of Tuke, many brands have taken advantage of this trend to go viral, with their sales soaring on Tuke Shop.
Data shows that since Tuke Shop launched in the US, its daily GMV has reached $14 million. During Black Friday promotions, daily GMV even broke through the $30 million mark, attracting countless brands to flock to Tuke Shop US, including the car care brand Stealth Supply.
Stealth Supply overseas independent site
According to Echotik (a professional platform focused on Tuke US e-commerce data), Stealth Supply's estimated monthly GMV is as high as $4.0075 million.
Since the brand settled in Tuke US Shop, total sales have reached 60.5K units, with cumulative sales of $1.43M. Its star product, a wheel cleaning solution, has sold 56.1K units, and the sales trend continues to rise.
Shop data on EchoTik Image source: EchoTik
How did Stealth Supply achieve this?
In fact, analyzing Stealth Supply's success story, apart from the advantages of its products, it essentially relies on two points:
1
Social media marketing, increasing exposure through brand topics
As a brand designed specifically for car lifestyle enthusiasts, Stealth Supply has been clear about its positioning since joining Tuke.
So, in addition to providing high-quality car care products, it actively manages its social accounts, updating 1-3 videos weekly and regularly collaborating with influencers to showcase product results.
It is under this strategy that Stealth Supply quickly accumulated 65.1K followers and 1.4 million likes.
Stealth Supply's Tuke account videos Image source: Tuke
From the brand's sales data in the past 30 days, it is clear that its sales have achieved significant growth in a short period, with daily sales reaching 560 units on the most recent day (February 20).
Stealth Supply shop data Image source: EchoTik
In addition, under the Tuke brand topic #stealthsupply, there are more than a hundred posts, including many recommendations from fans and ordinary bloggers, which greatly increase the brand's exposure and appeal.
Through these strategies, Stealth Supply has not only achieved remarkable results in product sales, but also successfully built an active community, further deepening the connection between the brand and consumers.
#stealthsupply topic videos Image source: Tuke
2
Influencer collaboration, focusing on domain influence
When choosing influencers to collaborate with, Stealth Supply not only values their influence in specific fields, but also emphasizes co-creation of UGC content to attract more consumers.
Moreover, Stealth Supply's cooperation with influencers is not limited to brand promotion. The product-selling videos posted by these Tuke influencers are also one of the channels that bring sales to Stealth Supply.
Statistics show that Stealth Supply has collaborated with over a hundred Tuke influencers, producing more than 400 product-selling videos per month, with the highest view count reaching 1.9 million, enabling Stealth Supply's GMV in the past month to reach $400.75K.
Such achievements are hard not to envy.
Stealth Supply shop's collaborating influencers and videos Image source: EchoTik
For Chinese overseas brands, Stealth Supply's path to success is not impossible to replicate.
Whether it's opening a Tuke Shop store, collaborating with influencers, or community marketing, the approach is similar to what is done on Douyin in China.
The main difficulties are nothing more than needing to establish an overseas independent site, lacking overseas influencer collaboration channels, and not knowing how to do overseas content marketing.
But actually, some domestic overseas service providers can handle these issues, so what brands really lack, from beginning to end, is just the courage to go overseas and a partner to collaborate with.
