729Recently, the cross-border e-commerce platform Temu has shown exceptionally strong performance in overseas markets, attracting the attention of many sellers. To help sellers further increase product exposure and sales, Temu is about to launch a brand-new traffic growth feature.
This feature is specially designed for sellers, enabling them to quickly boost traffic and sales through price reduction promotions, giving sellers the opportunity to gain more exposure through short-term price cuts and drive their products to become bestsellers.
Image source: from the internet
Feature Introduction: The "Accelerator" for Traffic Growth
Temu's traffic growth feature is an upgrade based on traffic analysis tools, allowing sellers to quickly gain traffic growth by adjusting product prices.
Sellers can enter the "Traffic Analysis Page" in Temu's "Seller Center," filter out products to be boosted, and select the appropriate price reduction tier. The platform provides three different price reduction tiers, each corresponding to different estimated sales, and sellers can choose the suitable pricing strategy according to their needs.
The operation of this feature is very simple. After selecting the price reduction tier, sellers can sign up for the traffic growth campaign, and the products will gain more exposure and traffic in a short period, usually lasting 14 days or 30 days. After the traffic growth ends, sellers can restore the original price to avoid the impact of long-term price reductions on profits.
Image source: from the internet
Feature Advantages: Helping Sellers Increase Exposure and Boost Sales
1. Increase Exposure
Through price reduction promotions, products can attract more potential buyers and gain more display opportunities on the platform. Increasing exposure is key to boosting sales, and Temu's traffic growth feature uses price reductions to quickly achieve higher exposure rates for products.
2. Promote Sales Growth
As exposure increases, product sales will also grow accordingly. Sales growth not only raises the seller's revenue but also improves the overall performance of the store, further enhancing the brand's market competitiveness.
3. Flexibly Adjust Pricing Strategies
Sellers can flexibly adjust prices according to market demand and competition, choosing different price reduction tiers to achieve short-term sales growth. At the end of the price reduction period, sellers can restore products to their original prices, maintaining long-term profit margins.
Image source: from the internet
Notes: Price Reduction Strategies Should Be Used with Caution
Although price reduction promotions can bring short-term traffic and sales growth, sellers need to consider multiple factors when choosing price reduction tiers.
First, the price reduction range should be reasonable, attracting buyers without causing excessive damage to profit margins. Second, the timing of the price reduction should be well managed to avoid the negative impact of prolonged price reductions on overall profits. Most importantly, sellers should flexibly adjust price reduction strategies according to their cost structure and market demand to achieve optimal results.
Conclusion
Overall, Temu's traffic growth feature provides sellers with an effective way to increase traffic. Through flexible price reduction strategies, sellers can not only improve product exposure but also effectively boost sales growth.
The launch of this feature is expected to further drive seller growth on the Temu platform and bring more business opportunities to cross-border e-commerce.
