2022, A Year Truly Belonging to You

In 2022, the Tuke community continued to spread joy, build genuine connections, and inspire creativity around the world.

From the “corn craze” sparked by a seven-year-old boy’s love for corn, to the addictive dance challenges that attracted celebrities to join in... Tuke has always been spreading happiness and inspiring action.

On Tuke, we experience the joy of exploring new things, freely express ourselves through community entertainment, and find a sense of belonging through sharing interests. 2022 was a year of limitless exploration, endless creativity, and profound meaning.

Now, Let’s Say Hello to 2023

The Tuke community is built by users from around the globe. In 2023, they will continue to seek inspiration, enjoy joy, and unleash their imagination through recommended content and community discussions. These influences may be small details that brighten life, but in 2023, Tuke will have an even deeper impact on brands and every user.

Currently, uncertainties in the world’s economy, health, climate, and other areas will persist. As a mirror of real society, Tuke is also subtly influencing users’ thinking about deeper issues—they will continue to reflect on their values and explore new paths to stability and happiness. The community will also inspire each other, changing lives with new beliefs.

Looking ahead to 2023, the collective power of Tuke users will continue to redefine the community. This power will spark global discussions, provide inspiration for building shared values, and help brands establish genuine connections with global audiences.

Tuke Annual Trend Interpretation Methodology

Unlike previous trend projects that tracked short-term viral hotspots, this report aims to broaden the perspective, using a more macro, year-round approach to help marketers understand changes in consumer demand and analyze how these changes will affect marketing strategies both on and off the Tuke platform. Based on extensive research of native Tuke videos in 2022, we focus on longer-lasting, more influential trend signals (Signals) and evergreen trends (Forces), summarize the patterns behind consumer behavior and creativity, and interpret each core trend.

2023 Annual Trend Themes

In the “What's Next 2023 Tuke Global Trend Report,” we summarized:

※ Three major 2023 trend themes

※ Three Forces evergreen trends in each theme

※ Two to three Signals trend signals in each trend

※ Brand insights to help advertisers develop marketing strategies for 2023

In addition, we conducted targeted research around these trends and changes. We hope to combine trend insights and marketing inspiration to provide you with useful information and help brands achieve long-term growth on the Tuke platform.