45In 2026, when doing cross-border e-commerce, there is a popular saying in the circle: In the past, it was "If you don't Tuke, you are out," but now it's "If you Tuke recklessly, you'll be out quickly."
WatchingTemu and SHEIN conquer overseas markets, and seeing TikTok Shop's live-streaming sales booming, do you feel tempted? Hold on. At the beginning of this year, just in Vietnam, two major platforms including TikTok were fined for data compliance issues, and Indonesia even saw a wave of store closures.
Why is this happening? Because global regulation has left the era of lax enforcement. Customs audits, product certification, data privacy, localized operations—every pitfall you step into could wipe out your annual profits.
Today, Tuke will talk with everyone abouthow to handle risk management and compliant operations for Tuke in 2026.
Image source: Internet
I. First, Understand the Current Rules of the Game
Many veteran sellers used to be accustomed to"export by proxy," or setting up several small companies to split income, thinking this would save money. But let me pour some cold water: this approach has been completely "reset" in 2026.
The current regulatory environment is like a"transparent man" mode. Data from tax authorities, customs, banks, and platforms are now fully integrated, which is what experts call "taxation by data." Any income you generate from fake orders in the backend will be directly reported to the tax authorities by the platform. If you are still receiving USD in personal accounts or exchanging currency throughcertain means, it's like walking at night with a lantern—extremely conspicuous.
Suggestion:
Immediately stop export by proxy and abandon receiving payments in personal accounts. The compliant practice is to ensure"order flow, logistics flow, and capital flow" are unified. For example, if you are working on Amazon or TikTok Shop, you must use official payment channels to receive funds and properly declare customs under 9810.
Although the procedures seem more complicated, what you get in return is a stable business environment. Only with data transparency can you sleep soundly at night.
Image source: Internet
Product Compliance Must Be Taken Seriously—Don't Let Mismatched Goods Kill You Instantly
Let's continue talking aboutTikTok. Besides Vietnam, the Indonesian market is also undergoing a major clean-up. Many sellers found their stores suddenly closed, often for mismatched goods. There are two deep reasons behind this:
1.Stricter platform governance:TikTok has shifted to "refined operations." In the past, you could list a product casually as long as the pictures looked good. Now, if the actual product differs from the description in shape, color, or function, the platform will consider it fraud.
2.Stricter customs inspections: Especially during the "red light period" before Ramadan in Indonesia, the inspection rate for textiles and electronics is nearly 100%. If your product lacks SNI certification or an import license, goods will be stuck at the port, causing shipping delays, and the platform system will automatically determine you are in violation.
Here's a detail that many media haven't explained. Why wasTikTok fined in Vietnam not only for data issues but also for "hidden traps in transaction terms"? Because Southeast Asia's consumer protection laws place great emphasis on the "right to know." You cannot exempt yourself from main responsibilities in standard clauses, such as writing "not responsible for customs detentions"—this is legally invalid and will result in heavy penalties if written.
Strategy suggestion:
Move compliance review forward. Before stocking products, spend the money and time to obtain mandatory certifications for your target market (such as EUCE, EPR, Indonesia's SNI). Never think "ship first, fix later if checked." In 2026, you simply won't have time to fix it. Once goods are detained, your store's ranking will be reset to zero.
Image source: Internet
Don't Buy Accounts! Don't Buy Accounts! That's Just Giving Money to Scammers
Recently, there's been a big scandal in the cross-border circle:TikTok Shop is cracking down hard on account trading. Some sellers, seeking convenience, spent thousands to buy so-called "old accounts," only to find after a year of operation, when they tried to withdraw funds at year-end, the account was found in violation, funds were frozen, and the deposit was unrecoverable.
Even worse is encountering the"account recovery" scam. In one case, an overseas scammer sold you an account, then used the original registration info to recover it, and then pretended to "help you recover the account" while repeatedly charging you. Police in Fujian have cracked such cases, with suspects earning over 3 million yuan illegally in three years.
Strategy suggestion:
You must engrave"entity compliance" in your mind. Only the legitimate players can fight tough battles, because when you encounter malicious complaints or blackmail, only accounts with real-name authentication are eligible to appeal. If you even bought your account, the platform won't bother with you, because legally, you are not the owner of the store at all.
Image source: Legal Weekly
Compliance Is Not a Cost, but the Foundation of Your Tuke
Writing here,Tukeremembers what a supply chain expert in Shenzhen said:"Compliance is not a cost, but an investment in the future. It's a risk-averse asset that helps you save and make money."
Indeed,cross-border e-commerce in 2026has alreadyentered the era of refined operations. For example, TikTok's fine in Vietnam, though not large in amount, sends a strong signal—global regulation is shifting from soft guidance to rigid enforcement.
So, don't think compliance is troublesome or expensive. You need to look at it differently: when those competitors still playing wild tricks are banned or fined and forced out, you survive because of compliant operations, and you gain the trust of capital and the reputation of consumers—then you are the ultimate winner.
