516Recently, Walmart Global E-commerce announced the launch of a brand-new incentive program for new sellers, aiming to attract and support more cross-border sellers to join the Walmart e-commerce platform and help them achieve greater success in the global e-commerce market.
The launch of this program undoubtedly provides a valuable opportunity for new sellers who have just joined the Walmart platform in 2025, and also enables cross-border e-commerce sellers to gain more support and resources in the increasingly competitive market.
Image source: Internet
Program Overview: Designed for New Sellers in 2025
The incentive program launched by Walmart this time is mainly targeted at sellers who join the platform after February 1, 2025. These sellers need to start selling products, maintain good performance metrics, and comply with Walmart platform policies. As long as these conditions are met, sellers will automatically enjoy this exclusive incentive program.
The validity period of this incentive program is one year, with a specific end date of January 31, 2026. This incentive cycle means that sellers can enjoy a series of exclusive discounts and resource support within the next 12 months to better develop their business.
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Incentive Content: Multiple Discounts to Help Sellers Grow
The incentives provided by Walmart for new sellers cover multiple aspects.
1. Sales Commission Discounts:
Sales commissions for new sellers on the Walmart platform will be discounted in different tiers based on GMV (Gross Merchandise Value). Specifically, for the portion of GMV below $50,000, the sales commission can be reduced by 30%; for GMV between $50,000 and $75,000, the portion exceeding $50,000 can enjoy a 75% commission reduction.
With these two discounts, the maximum benefit a seller can receive under this incentive program can reach $72,000. This commission reduction significantly lowers the operating costs for new sellers and provides strong support for rapidly expanding their market share.
Image source: Walmart official website
2. Specific Category Discounts:
Walmart has also launched a limited-time commission reduction offer specifically for new sellers in the mobile phone accessories and photography equipment accessories categories. Between March 1 and May 31, 2025, sellers can receive up to a 30% commission reduction on top of the original commission.
Participating categories include popular products such as selfie sticks, ring lights, smart watches, and phone cases. For sellers in these categories, this is a great opportunity to significantly reduce sales costs and accelerate market penetration.
Image source: Walmart official website
3. Walmart Fulfillment Services (WFS) Discounts:
To help new sellers optimize logistics and inventory management, Walmart also offers logistics fee discounts for new sellers using its official logistics service WFS (Walmart Fulfillment Services). The specific discounts include a 25% reduction in delivery fees and a 50% reduction in storage fees.
For sellers using WFS, up to $2,000 in logistics costs can be saved. This discount allows sellers to achieve more efficient global delivery at lower costs, further enhancing customer satisfaction.
Image source: Internet
4. Walmart Connect Advertising Credits:
After joining the incentive program, new sellers can also receive $1,000 in advertising credits. Sellers need to use this advertising credit within four weeks after the incentive program takes effect, or before January 31, 2026, for promotion.
Through Walmart's advertising platform, Walmart Connect, sellers can increase brand exposure and product sales. Especially in a highly competitive market environment, advertising can significantly improve sales conversion rates.
Image source: Walmart Connect
Platform Advantages: Walmart E-commerce’s Traffic and Sales Potential
In addition to the above specific preferential policies, the traffic advantage and sales potential of the Walmart e-commerce platform itself are also key factors from which sellers can benefit.
1. Massive Traffic Support:
The Walmart global e-commerce platform has more than 120 million unique visitors per month, and the huge traffic provides sellers with broader exposure opportunities. This means that new sellers can quickly reach a large number of potential buyers, thereby increasing the chances of product sales.
2. Sales Boost:
Through Walmart’s official logistics service (WFS) and products with the “Two-Day Delivery” tag, sellers’ GMV can increase by an average of 50%.
In addition, Walmart data shows that sellers who use Walmart Connect advertising have average sales about six times that of sellers who do not advertise. This demonstrates the huge potential of advertising and optimized delivery.
Image source: Walmart Connect
Conclusion
For sellers planning to join the Walmart platform in 2025, this new seller incentive program is undoubtedly an excellent opportunity. Through a series of measures such as sales commission discounts, logistics service reductions, and advertising support, new sellers can reduce operating costs while increasing exposure and sales, accelerating the growth of their cross-border e-commerce business.
