597At 8:30 PM Beijing time, inside the Tuke Overseas company located in Longgang, Shenzhen, Da Meng, a host from Europe, is enthusiastically showcasing Chinese 3C products to British viewers through the TikTok camera.
These exquisite "Made in China" products are about to cross mountains, rivers, and seas, reaching customers on the other side of the ocean and completing a unique journey of goods.
This is Da Meng's second year working as a host, and his ninth year living in China.
"Because people love watching livestreams, even if they don't buy anything, maybe they'll become your fans. Being able to talk to them makes me very happy," Da Meng said in an interview with Shenzhen Satellite TV.
Da Meng's words are full of passion for his work. This passion has also helped him find his place in Shenzhen, a fertile land for e-commerce.
(Image source: Shenzhen Satellite TV Deep News)
In recent years, as the livestreaming industry has risen overseas, more and more foreigners have developed a strong interest in the host profession, and Da Meng is one of them.
He chose to come to Shenzhen because he felt there were more opportunities related to e-commerce here. Whether you want to start a business or work in the internet industry, this is a great place.
In Da Meng's livestream room, there is a girl standing by, watching Da Meng's livestream attentively. She is Anjie, a host from France.
Before entering the livestreaming industry, she worked as a designer and model. After being exposed to livestreaming this year, she decided to cross over and become a cross-border host.
Unlike Da Meng, Anjie is a complete newcomer to livestreaming. She needs to learn and understand everything bit by bit, from products, markets, livestreaming scripts, to the state of the host during the livestream.
Fortunately, Anjie met Qiu Lin at Tuke Overseas, a cross-border e-commerce practitioner with 8 years of experience living in the US.
Qiu Lin came to Shenzhen with her team in 2023 to engage in overseas marketing services. While selling goods here, she also became a mentor to foreign hosts.
(Image source: Shenzhen Satellite TV Deep News)
She has her own set of experiences regarding how foreign hosts should livestream and open up markets.
"Many brands are still very willing to look for foreign faces, that is, foreign hosts.The language, image, and understanding of their target country that foreign hosts possess, combined with our strong and mature Chinese operations team and operational skills, only by combining these two can we create a livestream room that is more localized for the target country." Qiu Lin said in an interview.
Entering the livestream room, various Chinese products are displayed, from 3C products to clothing, shoes, and hats, from traditional Chinese medicine eye patches to exquisite small accessories. These all represent the customer base of the livestream room, spreading from North America all the way to Southeast Asia.
(Image source: Shenzhen Satellite TV Deep News)
To bring viewers a real experience and to enrich their own "corpus," these foreign hosts personally experience and taste every product they sell.
The table in the center of the room is their "stage" for selling goods. Under the light of the fill lamp, they open TikTok, select the target region, and start livestreaming.
Accompanied by cheerful music, they introduce the products in their hands fluently in foreign languages, tear open the packaging, take out the products, display the details, answer questions from overseas viewers, describe product features, and guide overseas buyers who have never watched a livestream to open the product detail page to check reviews. The whole process is smooth and skillful.
(Image source: Shenzhen Satellite TV Deep News)
Unlike the fast-paced domestic livestream rooms, these overseas livestream rooms focus more on interacting and chatting with viewers to liven up the atmosphere.
On the lightbox in the livestream room, there are several A4 sheets filled with English phrases, which are the "scripts" the hosts have accumulated over time. They communicate fluently in multiple languages such as Chinese and English, making overseas viewers feel at ease.
"In our country, people mostly buy things at the market. I didn't expect that in China, e-commerce livestream shopping is so popular and convenient," Anjie said.
To better understand the products and the market, Qiu Lin also took her to Huaqiangbei, China's No.1 Electronics Street in Shenzhen.
(Image source: Shenzhen Satellite TV Deep News)
Anjie said that at first, she was not used to selling, thinking that fans in the livestream room would buy if they wanted to, and she wouldn't "hold orders" or "push orders." But now, when she sees fans happily coming to share their experiences after receiving their packages, she also feels happy and enjoys it.
(Image source: Shenzhen Satellite TV Deep News)
At Tuke Overseas, not only Da Meng and Anjie, but many other foreign faces have also become part-time overseas hosts because of their interests and hobbies. With their understanding of Chinese culture and grasp of overseas viewers' psychology, they have successfully bridged the gap between Chinese products and overseas audiences, allowing trust to take root and grow in the livestream room.
Li Feng, founder of Shenzhen Tuke Overseas, said: "We chose to go overseas because we saw the development of TikTok overseas in recent years. Its user base keeps growing, which strengthened our determination to 'go out' and become a cross-border e-commerce and cross-border overseas service provider.
When it comes to going overseas and cross-border business, Shenzhen has unique advantages."
(Image source: Shenzhen Satellite TV Deep News)
On this land full of opportunities in Shenzhen, Tuke Overseas is helping foreign hosts shine on TikTok, bringing great Chinese products to the world.
From Da Meng to Anjie, these foreign hosts rely on their unique advantages, combined with the high-quality livestream environment and professional operational support provided by Tuke Overseas, to overcome language and cultural barriers and let overseas viewers experience the charm of Chinese e-commerce livestreaming.
The company adopts an innovative model of "livestreaming + short videos + multi-channel promotion," with foreign hosts passionately selling products at the front end, while Chinese companies ensure operations and supply chain at the back end. The close cooperation between the two enables Chinese products to gain popularity in different markets such as TikTok's US and Southeast Asia regions, with impressive sales in categories like 3C electronics, fast-moving consumer goods, and small electronic items.
(Image source: Shenzhen Satellite TV Deep News)
Here, these foreign hosts not only realize their self-worth but also contribute to the development of Tuke Overseas.
More importantly, they have become a bridge for Chinese products to go overseas, allowing great Chinese goods to take root and flourish in every corner of the world, enabling more and more overseas consumers to experience the unique charm of "Made in China" and witness the booming power of China's cross-border e-commerce.
