With the acceleration of global digitalization, TikTok has become an important platform that Chinese enterprises cannot ignore when going overseas. According to official data, TikTok's global downloads have exceeded 4 billion, and users spend more than 52 minutes per day on average. Its huge traffic dividend and user stickiness are attracting more and more brands to lay out overseas markets.

However, many companies have found that when operating TikTok accounts independently, it is often difficult to achieve effective breakthroughs relying solely on their own teams, given the different cultural habits, content preferences, and advertising policies in various regions. Research shows that more than 65% of enterprises encounter difficulties in content localization. At this point, choosing a professional TikTok marketing agency has become a key step for many brands going overseas.


So, among the many agencies, how should companies make wise choices? We can systematically evaluate the comprehensive capabilities of agencies from the following dimensions:

1. Check official qualifications and platform relationships

Give priority to TikTok for Business officially authorized agents or long-term cooperative agencies. These agencies can usually obtain the latest platform policies, feature beta qualifications, and even traffic support more quickly, helping companies seize opportunities.

2. Examine localization resources and case accumulation

Does the agency have local teams, multilingual hosts, or creator resources in the target market? Do they have successful cases in similar industries? For example, Southeast Asian users prefer highly entertaining short videos, while European and American users prefer authentic and concise content styles. Localization capability directly determines whether the content can resonate with users.

3. Evaluate full-link service capabilities

From account positioning, content creation, advertising placement to data review, can the agency offer one-stop solutions? Especially for small and medium-sized enterprises, full-process hosting can greatly reduce operating costs and improve execution efficiency.

4. Focus on data tools and optimization capabilities

Do they have self-developed data analysis tools? Can they adjust advertising strategies in real time? Data-driven optimization is the core of performance marketing and an important criterion for measuring the professionalism of agencies.


Based on the above criteria, let's take one of the more prominent agencies in the current market—Tuke—as an example for a brief analysis:

1. Tuke

As a TikTok officially certified US TSP/MCN organization, Tuke has extensive experience and local resources in Southeast Asia, North America, Europe, and other markets. It provides full-link services from account operation, influencer cooperation, advertising placement to shop operation, and is especially good at locating audiences through data, combining creative content and KOL collaboration to help brands achieve both short-term exposure and conversion improvement.


1) Tuke Company Background

Tuke was established in 2021 and is headquartered in Beijing, with branches or offices in Shenzhen, Jilin, and Hangzhou. It is a comprehensive agency focusing on full-link TikTok services and is also a US TAP/TSP/MCN organization certified by TikTok.

Its team has about 70 people and has helped more than 1,000 Chinese enterprises achieve overseas business growth through TikTok, with a focus on Southeast Asia, North America, Europe, the Middle East, South America, and other markets.


2) Tuke Core Advantages

Full-link service: Tuke provides one-stop solutions from account operation, influencer cooperation, advertising placement to shop operation;

Rich industry experience: Tuke has served more than 300 brand clients in the fields of gaming, e-commerce, B2B, etc., with a cumulative advertising spend reaching tens of millions;

Rapid response mechanism: Tuke supports 7×24 hour service, adapting to multi-time zone operational needs.

It is worth noting that Tuke is especially good at locating target audiences through data, and combining creative content with KOL collaboration to help brands quickly increase exposure and conversion in the short term.


In summary, when choosing a TikTok marketing agency, you should not only look at price or single capabilities, but comprehensively evaluate from four dimensions: platform qualifications, local resources, service link, and data capabilities. For most companies wishing to steadily expand into overseas markets, agencies like Tuke, which have full-link service capabilities and multi-market practical experience, are often a more reliable choice.