TikTok Market Reports

According to Influencer Marketing Hub's "2026 Influencer Marketing Benchmark Report," about 87% of marketers expect to increase their influencer marketing budgets in 2026, with about 72% planning increases of more than 50%; the industry average figure of "a return of $5.78 for every $1 invested" still holds. At the same time, however, budget structures, platform rules, and delivery standards are all changing: mid-tier influencers are replacing top-tier influencers as the main force for campaigns, TikTok's multi-site risk control has been comprehensively upgraded, and GMV and ROI have replaced view counts as the language of acceptance.