
In Southeast Asia, especially Indonesia, it is even more difficult for new oral care brands to survive.

In the wave of globalization, brand going global has become an important strategy for enterprise development. Among numerous marketing channels, TikTok has become a new favorite for brands to go global due to its unique platform characteristics and large young user base.

There is a brand that, with a keen sense of smell, embarked on the path of "gold mining" overseas in 2009 and won the first place on the Amazon BS list in the United States; Starting TikTok sales career in 2022, achieved TikTok single store sales exceeding 3400w US dollars; Breakthrough globally in 2023