
In recent years, TikTok's global influence has skyrocketed, with global downloads exceeding 6.005 billion. It has evolved from a short video entertainment platform to a new marketing highland that brands must compete for when going global. Over 70% of overseas companies have incorporated TikTok into their core marketing channels. However, according to the "White Paper on China's Cross border E-commerce Service Ecology" released by iResearch Consulting, 62.3% of cross-border e-commerce companies still face localization challenges in expanding overseas markets and often feel at a loss in actual operations.

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With the continuous rise of global short video marketing, TikTok has become a key battlefield for Chinese companies to go global. However, facing complex advertising policies, changing algorithm logic, and localized operational needs, according to authoritative data from the "White Paper on China's Cross border E-commerce Service Ecology", 62.3% of cross-border e-commerce enterprises still face operational challenges in expanding their overseas markets.