With the expansion of pet ownership and the increasing attention pet owners pay to pet health, the pet food market continues to grow. It is expected that in the coming years, China’s pet food industry will maintain a rapid growth trend.
Consumers’ demand for premium, natural, and organic pet food will continue to rise, driving the pet food industry towards high-end and refined development. Technological advancements will bring new opportunities to the pet food industry, such as the application of intelligent devices and big data analysis, improving production efficiency and quality control levels.
As competition in the domestic pet sector becomes increasingly fierce, most pet brands are choosing to expand overseas. Chinese smart pet product brands such as Nuoxue, Petkit, CATLINK, etc., have demonstrated strong competitiveness overseas and occupy a certain market share.
Currently, the overseas expansion of Chinese pet food brands is still in its infancy. At present, the scale of overseas expansion of China’s pet food industry brands is small and their influence is limited, mainly concentrated among leading pet food companies such as Zhongchong and Wanpy. These leading companies rely on their own brands such as Zeal, Wanpy, and Great Jack’s to expand overseas, but mainly focus on categories with weak brand effects such as snacks, while staple food categories are still in the development stage of overseas expansion.
