This "China Enterprises Going Overseas to the US Quarterly Research Report (Q1 2025)" is released by EqualOcean, mainly exploring the development status of Chinese enterprises in the US market. It provides decision-making references for Chinese companies intending to expand their business in the US, covering the US market environment, overseas strategies, and related cases.
1. US Market Environment
- Politics: The US adopts a separation of powers and federal system, with a complex political ecosystem. After Trump took office as president, he implemented a series of policies, such as strengthening executive power and implementing trade protectionism, which have affected China-US economic and trade relations and increased the uncertainty for Chinese enterprises going overseas.
- Economy: The US economy is highly developed, being the world's largest consumer market and a hub for technological innovation, but the investment and business environment has deteriorated to some extent. Trump's tariff policies are complex and changeable, affecting the global economy and the costs and market share of Chinese enterprises.
- Culture: US culture is diverse, values freedom, and emphasizes practicality. Consumer behavior and labor force characteristics show diversity due to cultural differences, and religion also influences business decisions. Enterprises need to pay attention to different cultural factors and formulate targeted strategies.
2. Strategies for Chinese Enterprises Going Overseas
- Market Assessment and Organizational Development: Enterprises need to grasp US market trends and opportunities, such as the development potential of the e-commerce market, while coping with challenges like tariffs. When building teams, they should understand the US labor market and address issues such as recruitment, compensation, and cultural differences.
- Market Operations and Brand Building: Gain deep market insights, understand e-commerce platforms and consumer needs, and choose suitable cooperation platforms. Restructure products and services to meet US consumer preferences, build online and offline channels, and shape the brand through various marketing methods.
- Risk Response and Sustainable Development: Promote localization, optimize the supply chain, and reduce risks such as geopolitical, compliance, and fraud. Emphasize ESG concepts, meet the needs of consumers and investors, and support enterprise development through various financing methods.
3. Other Important Information: The report constructs an index for going overseas to the US, comprehensively assessing the US market environment. It also provides a map of Chinese enterprises going overseas to the US, introducing relevant government agencies, business associations, and consulting institutions to help enterprises understand the market and expand their business.
