380The mobile phone has long become the "standard equipment" for modern people when going out.
You can forget your wallet, you can lose your keys, but you absolutely cannot go out without your phone.
And what determines whether a phone is easy to use, besides the phone itself, are those inconspicuous accessories: whether the data cable is durable, whether the charging is fast enough, whether the stand is stable... All these directly affect the phone experience.
Image source: Internet
Data shows that in 2024, the global mobile phone accessories market has reached $96.5 billion, and is expected to exceed $160.6 billion by 2033, with an average annual growth rate as high as 7.1%.
In this fiercely competitive blue ocean, one brand has attracted attention with a set of impressive data: total sales exceeding $8.1 million, total sales volume over 645,000 pieces, and has already become a hotly discussed digital accessories brand in TikTok US stores. This brand is mfish.
From "daily tools" to "fashion items", how did mfish make ordinary mobile phone accessories extraordinary? Let's take a look together.
Image source: Internet
01
Data Performance
According to EchoTik data, mfish's sales in the past month reached $1.4 million, with total sales exceeding 101,800 pieces, successfully entering the TikTok US store digital accessories bestseller list. Among them, a four-in-one data cable contributed over $1.3 million in sales to the brand, making it their best-selling product.
Image source: EchoTik
In the end, the main reason why mfish's products sell so well is that they truly capture the real needs of consumers. Nowadays, when buying digital accessories, people not only look at the price, but also require quality, design, and practicality. Just like their data cable, not only does it look good, but its functions are thoughtful, meeting the charging needs of different devices at the same time. Coupled with a reasonable price, many users can't help but give positive reviews after using it once. Let's see how users are evaluating it.
mfish brand best-selling item Image source: EchoTik
"Convenient and good-looking, the key point is that one cable can handle four interfaces, totally worth it!"
"The shell lights up when charging, comes with a storage box for easy storage, recommended!"
"Really love it! Looks great and is practical, the cable is long enough, super handy to use!"
It's clear that users really love mfish's products.
Image source: TikTok Shop
To better promote their products, mfish chose large-scale video marketing. The videos they shoot are very down-to-earth, such as demonstrating how one cable can charge both a phone and headphones at the same time, or how one cable can handle all devices during travel, effectively showcasing the product's practicality.
Moreover, their pricing is considerate, basically ranging from $6.99 to $50.00, with an average of $21.85, which is completely acceptable for ordinary consumers. Simply put, no matter your budget, you can basically find a suitable product. This not only makes the products closer to users, but also increases mfish's presence in the market.
Image source: TikTok
02
Influencer Collaboration
The success of the mfish brand is also inseparable from the support of TikTok influencers. According to data, the brand collaborated with 139 influencers in the past month, releasing a total of 211 short videos, covering everything from unboxing experiences to usage scenario demonstrations, meeting diverse user needs.
Image source: EchoTik
Among them, a video posted by TikTok influencer @mycie.veee performed very well. She introduced mfish's four-in-one data cable through a simple unboxing and practical usage tutorial. This video reached 5.9 million views and 447,500 likes, attracting many users to leave comments and inquiries.
Image source: TikTok
03
Account Operation
mfish's official TikTok account is @mfish.us. So far, the account has attracted more than 16,600 followers, with total likes approaching 143,700.
From the content they post, most revolve around the practicality of the products, such as unboxing demonstrations of multifunctional data cables, stability tests of car chargers, and durable accessories compatible with various phone cases. By watching these videos, users can better understand whether the products are suitable and meet their own needs.
In addition, the brand also focuses on interacting with users in account operation, actively replying to users in the comments section, which greatly helps improve fan loyalty and stickiness.
Image source: TikTok
04
Advertising Placement
To attract young users aged 18-35, mfish chose in-feed ads on TikTok, a relatively natural form of promotion. These ads are directly inserted into users' video feeds, looking like ordinary short videos and are less likely to cause aversion. Combined with mfish's life-oriented content, such as showing how the four-in-one data cable improves convenience during travel and work, the results have been very good.
Data shows that these videos have significantly improved click-through and conversion rates, with 6 videos exceeding one million views and about 10,000 likes each, which is quite considerable traffic.
Image source: TikTok
Conclusion:
From being ignored to monthly sales of 100,000 pieces, the success of the mfish brand is inseparable from these reasons: accurately grasping the real needs of young people and using short videos to clearly showcase the product's functions and features!
No complicated tricks, no excessive packaging, just using real content to make everyone feel: "This thing is really useful, buying it is worth it."
When running a TikTok shop, you can also follow this logic. Don't just think about spending money on ads, but first figure out what users really want, seriously create content that your target users can understand and are interested in, and then promote it vigorously to achieve twice the result with half the effort.
