497Makeup is no longer just about "looking good"—it's much more than that.
For many people, a good compact powder or a versatile eyeshadow palette is not only a tool for becoming more beautiful, but also the start of a good mood for the day.
According to data from statista, the global beauty and personal care market is expected to reach $673.7 billion by 2025, and it will continue to grow steadily at a rate of 3.35% per year. It can be said that cosmetics have long become a "necessity" in daily life.
Image source: statista
In this market full of potential, a beauty brand has quietly become popular.
With daily sales exceeding 10,000 orders and monthly sales surpassing $2 million, it has broken through the fiercely competitive beauty track with bold color schemes, considerate pricing, and product designs that understand young people. This brand is KimChi Chic Beauty.
What exactly has KimChi Chic Beauty done right? Is it the stunning single products, or a unique approach?
Next, let’s take a look together!
Image source: Pinterest
01
Sales and Data Performance
KimChi Chic Beauty has been extremely popular recently! According to EchoTik data, this beauty brand sold 130,900 products last month, with sales reaching $2 million. Among them, one setting powder performed especially well, achieving $1.7 million in sales—a definite bestseller.
Image source: EchoTik
Why is this setting powder so popular?The key is that it really understands consumers—it controls oil well, is lightweight and non-cakey, and even has a premium feel. Plus, it’s affordable at just $24.
KimChi Chic Beauty hot-selling product Image source: EchoTik
To let more people know about KimChi Chic Beauty’s products, the brand chose to promote through video-based selling. The content covers makeup tutorials, practical tips, and more—simple and relatable. For example, teaching how to use the setting powder to create a fresh summer look that lasts 8 hours, or showing how to combat the embarrassment of makeup meltdown. These directly address the pain points of beauty lovers, making viewers eager to place an order.
Image source: TikTok
In terms of pricing, KimChi Chic Beauty also takes the "affordable route," with prices ranging from $3.59 to $83.00, averaging less than $20. This price range puts no pressure on students and budget-conscious consumers, while also attracting beauty enthusiasts seeking value for money.
Data shows that on December 27, 2024, KimChi Chic Beauty’s single-day sales reached 11,100 orders, with sales of $157,600. Such sales performance clearly shows that reasonable pricing and attractive video content do play a significant role in attracting consumers.
Image source: EchoTik
02
Multiple Live Streams as a Booster
In the past month, KimChi Chic Beauty’s TikTok live streaming performance is also worth mentioning.
Data shows that they collaborated with 1,000 influencers, holding a total of 485 live streams, with total sales reaching 28,000 items and sales exceeding $439,600. On average, each live stream sold 57.7 products, with average sales per session of about $90.64.
Image source: EchoTik
It’s clear that their strategy is to rely on influencer collaborations for volume. Although the results of a single session may seem average, the large number of sessions and influencers quickly add up to impressive totals.
Moreover, thanks to the high level of trust these influencers have among their followers, their product recommendations are more likely to convert into sales.
This is how KimChi Chic Beauty has step by step brought its beauty products to more people—a very solid approach.
Image source: TikTok
03
Influencer Short Video Sales
The surge in popularity of KimChi Chic Beauty is also inseparable from influencer collaborations for short video sales. According to data, the brand worked with 95 influencers in the past month, releasing a total of 159 short videos, covering everything from product reviews to makeup tutorials, perfectly meeting the content needs of beauty lovers.
Image source: EchoTik
Among them, influencer @Alle Brean posted a video with impressive traffic data. In the video, she used KimChi Chic Beauty’s foundation to create a makeup tutorial, demonstrating how to use the foundation for an under-eye look, and mentioned that it’s the same one used by Kylie Jenner.
After the video was posted, it easily surpassed 3.8 million views and received 26,000 likes.
The comments section exploded, with many people asking "Where can I buy it?" and "Is this foundation really that good?" According to third-party platform data, this directly drove a lot of sales.
Image source: TikTok
04
Account Operations Are Well-Managed
In addition to influencer collaborations for sales, KimChi Chic Beauty’s account operations are also impressive. The brand’s official TikTok account @kimchichic has already attracted over 432,100 followers, with nearly 7.4 million likes—very strong numbers.
In terms of content, the account’s style is very engaging, offering everything from "makeup tutorials" and "new product swatches" to "funny short clips." Beauty lovers can basically find whatever they want to watch here. They also frequently use popular filters and music, making the videos more interesting and nothing like stiff traditional ads.
What’s thoughtful is that the brand also pays great attention to interacting with fans. Fans asking about shades or selection advice in the comments always get quick replies. This attentive operation not only increases fan loyalty but also brings more goodwill to the brand.
Image source: TikTok
05
Shop Operations and Reviews
KimChi Chic Beauty’s TikTok shop operations are also commendable. The shop currently has a rating of 4.6 (out of 5), with over 854,300 products sold and 84,900 reviews received. For a beauty brand, these numbers are already very impressive.
Image source: TikTok Shop
Their review section is also worth noting. Many users are willing to leave "photo-filled and emotional" comments, such as: "Perfect! And very cheap," "Really easy to use! Beautiful packaging! Super cute!"
Some even directly express their love: "Love it! Saw a discount and bought another one this time!"
From these reviews, it’s clear that users have a high level of acceptance and affection for KimChi Chic Beauty’s products.
Image source: TikTok Shop
Conclusion
Good product sales are not just about luck. Take KimChi Chic Beauty as an example: they have achieved their current success by relying on quality products and down-to-earth content, and by thoroughly understanding the needs of beauty lovers.
For other brands wanting to run a TikTok shop, this is a very clear idea: if you want your target users to buy, you must first understand their needs, sincerely and attentively create good products and good content, and only then will you have a better chance to stand out in overseas markets!
