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In recent years, with the improvement of global living standards and the popularization of courtyard culture, home swimming pools have become a standard feature for many middle-class and above families.

However, pool cleaning has always been a pain point. Traditional manual cleaning is inefficient and costly. In the European and American markets, a single professional pool cleaning service often costs more than100 USD, and the long-term maintenance costs remain high.

Such high labor costs have directly spawned the emergence of the pool robot cleaner segment, making intelligent solutions an urgent need for many household users.

According tofortunebusinessinsights data, the global market size of pool robot cleaners in 2024 is valued at USD 2.01 billion, and it is expected that from 2025 to 2032, the market's average annual compound growth rate will be 11.05%.

By2032, the global market size of pool robot cleaners will grow to USD 4.52 billion, showing a booming development trend.

 

Image source:fortunebusinessinsights

Although the development prospects of the home pool robot cleaner market are very promising now, if we go back to2019, pool robot cleaners were still in the budding stage and not fully popularized. Such products were both unfamiliar and novel to most families, and the market penetration rate was extremely low.

During this period when most people were still on the sidelines, a company from Shenzhen, China saw a development opportunity, chose wireless pool cleaning robots as its entry point, actively explored overseas markets, and gradually became the top player in this niche track.

This company isAiper, the smart cleaning brand from Guangdong Shenzhen.

It is reported that in2024, the brand achieved RMB 1.8 billion in revenue through online channels, and RMB 1.2 billion through offline retail channels, with a total annual revenue of RMB 3 billion.

Nowadays,the Aiper brand has sold a total of 2 million pool robots, with products covering 45 countries and regions, providing products and services to more than 2 million families and users. It is truly a best-selling overseas pool cleaning robot!

 

Image source:Aiper

Starting from user pain points, positioning in a niche market

According to reports,Aiper is the smart cleaning brand under Shenzhen Yuanding Intelligent Innovation Co., Ltd.

In 2015, Yuanding Intelligent was established in Shenzhen, initially focusing on the intelligent courtyard market in Europe and America, mainly developing outdoor portable energy storage products. The technical accumulation during this period laid an important foundation for subsequent transformation.

In 2019, Yuanding Intelligent ushered in a major turning point. Its founder, Mr. Wang, discovered through market research that the overseas pool cleaning market had long been monopolized by established companies such as Polaris and Dolphin. These traditional brands lacked innovation, and their products were still stuck in wired designs and complicated operations, unable to meet consumers' needs for intelligent and convenient cleaning solutions.

Based on this insight, Mr. Wang led the team to transform and enter the pool cleaning track, officially launching the wireless pool cleaning robot brand Aiper in2019.

 

Image source:Aiper

To break through the technical limitations of traditional brands,the Aiper brand attaches great importance to R&D, setting up R&D centers in Shenzhen, Suzhou, and other places, and forming a high-quality R&D team. The proportion of R&D personnel is as high as 70%, many of whom come from top 985 universities such as Tsinghua and Peking University, with rich experience in the robotics field.

Many of its wireless pool cleaning robot products have been made lightweight for easy removal after use. In terms of functionality, they are more intelligent, able to accurately identify various common pool debris such as leaves and branches, and achieve intelligent obstacle avoidance and full pool cleaning coverage.

It is precisely these practical technological improvements that have enabledthe Aiper brand to quickly win the favor of many overseas families, completing the transformation from a new industry player to a market leader.

 

Image source:Google

Social media platform-based operations, close to real-life scenarios

In overseas markets, if a brand wants to sell products to more consumers, simply improving product strength is far from enough.

Social media is the core channel to reach household users. Brands need to leverage social media platforms for marketing to make more people aware of and purchase the brand.

For example,the Aiper brand chose to promote on mainstream social media platforms such as TikTok and YouTube, bringing its products to more families in need.

--TikTok:

OnTikTok, the Aiper brand chooses to cooperate with several home influencers who have pools, conveying product value through real usage scenarios.

The TikTok home influencer @thehomebadger, who has840,200 followers, cooperated with the Aiper brand to shoot a promotional video for the Scuba X1 Pro Max pool cleaning robot.

 

Image source:TikTok

In the video, the influencer puts the cleaning robot into the pool and films its smooth movement and cleaning process on the floor, walls, and even the water surface.

So far, this video has received6.9 million views and 82,700 likes.

Many users have asked about the product price and details in the comments section:

"Is it heavy?"

"I want one, how much is it?"|

 

Image source:TikTok

It can be seen that such scenario-based content close to daily life is more likely to arouse the interest and trust of potential users.

--YouTube:

OnYouTube, the Aiper brand prefers to cooperate with tech bloggers, doing reviews and explanations from a professional perspective.

Tech blogger Digital Slang, who has29,000 subscribers, is a partner of the Aiper brand and shot a hands-on video for the Scuba X1 wireless pool cleaning robot.

In the video, bloggerDigital Slang conducted multi-dimensional tests, including wall cleaning, floating cleaning, and obstacle recognition.

 

Image source:YouTube

So far, this video has reached1.36 million views and received positive feedback from users.

In the comments section below the video, many potential users expressed their love forAiper's cleaning robot:

"Thank you for sharing."

"(This product) is really great."

 

Image source:YouTube

It can be seen that such more professional hands-on content allows potential users to better understand product performance, which greatly helps drive decision conversion.

Dual online and offline channel layout to expand market coverage

In addition to marketing on social media platforms,the Aiper brand also adopts a dual approach of online and offline sales channels.

Online,Aiper uses Amazon and its own independent website as its main bases. In addition to quickly reaching consumers in different regions through Amazon, it has built its own overseas independent website to deepen its brand image and user experience.

 

Image source:Aiper

On the independent website,Aiper has set up a user sharing section, displaying real reviews and experiences from consumers in different countries.

 

Image source:Aiper

Moreover, the site lists the awards the products have won and offersa 30-day free return and one-year warranty, which greatly helps increase potential users' trust.

 

Image source:Aiper

Offline,the Aiper brand also operates with great care.

So far,Aiper has entered more than 7,000 stores in Europe and America, coveringHome Depot, Lowe's, Costco and other major offlinesales channels in Europe and America, and is the only pool robot brand to achieve full channel layout. This greatly helpsaccelerate market penetration,reach a wider target audience, and seize offline traffic dividends.

Therefore, other companies can also adopt a dual-channel layout strategy combining online and offline likeAiper when promoting overseas, helping their brands achieve broader market penetration and more robust sales growth.

 

Image source:Google

Conclusion

Aiper's overseas experience shows that successfully entering overseas markets does not necessarily depend on disruptive innovation or huge marketing investments, but is based on deep market insight, clear product positioning, channel-specific content operations, and flexible sales layouts.

Currently, the global trend of smart home is still accelerating, and there are many unmet needs in niche fields. For domestic companies, overseas markets are not out of reach. As long as you accurately capture user pain points and make good use of social media and channel tools, it is entirely possible to replicateAiper's path to success.

Rather than waiting and watching, it's better to take the first step today.