TikTok has long been more than just a place to mindlessly scroll; now, many brands rely on it to go global.

Whether it's driving traffic or conversions, the key for brands to truly break out often lies in a few types of“high-interaction” video formulas.

Today, let's take a look at five highly effective high-interaction video templates to help you truly achieve “explosive growth” on TikTok.

 

Image source: Internet

Scenario-based Content: Deep Integration of Everyday Life and Brand

OnTikTok, users want to see content that resonates and feels real, not cold product ads.

For a brand to stand out, it needs to learn how to make its products a “natural presence” in users’ lives.

For example, Yarbo didn’t brag about their technology, but instead placed their yard robot in the daily scenes of North American families—mowing lawns, clearing leaves—making it look perfectly natural.

The key isn’t selling, it’s storytelling—making users feel: “I need this too!”

How to make the video: Use real-life clips to show how the product helps users solve practical problems. Don’t force it—touch hearts to resonate.

 

Image source:TikTok

Creative Tutorials: Make Users Participants

One of TikTok’s core charms is its interactivity. Brands shouldn’t just talk—they should get users moving too.

LikeSculpd, which sparks interest in clay play through creative tutorials. The tutorials are simple and easy to follow; users can learn at a glance and want to try themselves, even sharing their own creations.

This way, users aren’t just viewers—they become content creators. Interaction and fan loyalty naturally rise.

How to make the video: Tutorials should be simple and easy to follow, get users involved, and actively invite them to share their results, creating a cycle of sharing.

 

Image source:TikTok

Emotional Resonance: Emotional Connection Between Brand and User

If you want users to genuinely like you, just talking about how good your product is isn’t enough—you have to touch their hearts.

Kind Patches successfully entered the young female market by focusing on the product stories of health patches.

OnTikTok, they use emotional content to show how their products help users solve health pain points in life, rather than just listing product advantages.

This kind of emotional content not only makes users feel good about the brand, but also triggers emotional resonance, ultimately boosting purchase conversions.

How to make the video: Use stories or life clips with emotion to give your product warmth. Let users feel you’re here to help, not just to sell.

 

Image source:TikTok

Interactive Challenges: Make Users Brand Advocates

Interactive challenges have always been especially popular onTikTok. Not only can they help brands quickly reach more people, but they can also greatly increase user enthusiasm for participation.

YETI brand successfully brought their niche cooler product to the masses through various outdoor-related challenges. Their #BuiltForTheWild campaign encouraged users to share adventure experiences and camping photos with YETI products, strengthening the brand’s association with “adventure spirit.”

How to make the video: Design a fun, easy-to-join challenge, encourage users to create content (UGC), making the spread spontaneous and authentic.

 

Image source:TikTok

Influencer Collaboration: Leverage Influencers to Boost Brand Credibility

OnTikTok, influencers are not just synonymous with influence—they add credibility to brands. AutoFull quickly boosted brand exposure and user trust by collaborating with well-known influencers in the e-sports field.

By having these professionals show the actual effects of using the product, AutoFull not only gained a wave of fans, but also built trust through real feedback.

Video format: Collaborate with influential industry experts, and through their real experiences and recommendations, help your brand gain higher trust and attention among your target audience.

 

Image source:TikTok

Summary

To achieve “explosive growth” onTikTok, brands need to break out of traditional advertising formulas and instead use innovative content formats to build real connections with users.

Whether it’s natural scenario-based content, interactive creative tutorials, deep emotional resonance, or social spreading through challenges and influencer collaborations, each format can help brands achieve higher interaction rates and deeper user connections.

On this content-driven platform, only brands that truly understand user needs and excel at innovation can stand out in fierce competition and continuously achieve a win-win in both traffic and sales.