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In recent years, as people’s health awareness has increased, the demand for wearable health monitoring devices has also been continuously rising.

Apart from smartwatches and wristbands, a lighter and more health-focused product—the smart ring—is quietly emerging.

According to data from futuremarketinsights, the global market size of smart rings has been developing and expanding since 2020.

It is estimated that by 2025, the market valuation will reach $300 million, and is expected to grow to $2.8 billion by 2035, with a compound annual growth rate (CAGR) of about 24.1% during the forecast period, showing the huge potential of this niche track.

 

Image source:futuremarketinsights

Under this trend, a smart ring brand from Shenzhen, China seized the opportunity, chose wearable smart rings as its main product, quickly entered the overseas market, and became a top seller overseas, surpassing giants like Samsung in market share.

This brand isthe smart ring brand from Guangdong ShenzhenRingConn.

Reportedly, this brand is the first Chinese smart ring brand to go international, and also the pioneer of the smart ring category in China. Its smart ring products have obtained multiple authoritative certifications in various countries, such as the US FDA certification, EUCE certification, Japan Radio Equipment Conformity Certification, and UK UKCA Conformity Assessment Certification, etc.

So far,the number of users served by the RingConn brand has exceeded 150,000, covering more than 80 countries and regions worldwide, making it a true leader in this niche track.

 

Image source:Google

From technological accumulation to product launch:The birth path of RingConn

According to reports,one of the founders of the RingConn brand, Professor Wang, has been focusing on fingertip biosignal monitoring technology since 2015, especially accumulating key experience in device miniaturization and low-power design.

In July 2021, Professor Wang and AI expert Dr. Wu jointly founded Shenzhen Jiuzhi Technology Co., Ltd., promoting the transformation of technological achievements into products, and officially launched the smart ring brand RingConn in the same year.

Unlike many consumer electronics brands,RingConn did not choose the fast iteration and low-price mass sales model, but instead created differentiated products focusing on precise monitoring+long battery life+comfortable wearing.

Its ring has multiple continuous monitoring functions such as heart rate, blood oxygen, sleep, stress, and body temperature, and can cooperate with data analysis systems to provide users with health trend feedback and suggestions. This health management positioning gives it a clear identity among many wearable devices.

 

Image source:RingConn

In 2022, RingConn's first product was launched on the overseas crowdfunding platform Indiegogo, raising $1.2 million in just 50 days and selling over 8,000 units.

In 2024, the new generation product was launched on Kickstarter, breaking $1 million in fundraising in just 8 hours, and finally closing at $4.4 million.

In February 2025, the RingConn 2nd generation smart ring also landed on Japan's Makuake platform, with cumulative sales exceeding 140 million yen.

The success of three crowdfunding campaigns not only provided initial funds for the brand, but also verified the acceptance of its products in overseas markets.

 

Image source:RingConn

Platform-specific operations, precise targeting of users

In the era of social media, besides the brand’s own product strength, the success in overseas markets also depends on efficient social media communication.

To this end,RingConn's approach is to carry out strong marketing on mainstream social media platforms like TikTok and YouTube, designing communication content according to the characteristics of each platform to achieve segmented communication.

--TikTok:

OnTikTok, RingConn focuses on scenario-based and lightweight content presentation. For example, collaborating with tech and lifestyle influencers, using short videos of unboxing and daily wearing scenes to showcase product appearance, wearing effect, and basic functions.

 

Image source:TikTok

The TikTok tech influencer @tech.prince, who has 2.8 million followers, collaborated with RingConn to shoot a promotional video for its smart ring product.

 

Image source:TikTok

In the video, the influencer unboxes and introduces the RingConn smart ring.

So far, this video has received as many as11.4 million views and 453,500 likes.

A large number of users have asked about the price and usage in the comments section:

"What is the price of the RingConn smart ring?"

"How do you use this product?"

 

Image source:TikTok

It can be seen that this approach, which does not emphasize parameters but highlights the intuitive experience of the product, is more suitable forTikTok users’ browsing habits and greatly helps further conversion.

--YouTube:

OnYouTube, RingConn tends to cooperate with professional tech bloggers to launch in-depth explanation or review videos.

Tech blogger ShortCircuit, who has 2.48 million subscribers, is a RingConn partner and shot an explanation video for the RingConn Gen 2 smart ring.

So far, this video has reached230,000 views.

In this video, bloggerShortCircuit first does a detailed unboxing, introducing and displaying the product and all included accessories.

Then, he wears it on his finger, connects it to his phone, and uses it. Through the phone’s display, users can clearly see the health balance chart that monitors body status at any time, including sleep time, activity steps, stress data, and heartbeat count, all related to vital signs.

 

Image source:YouTube

In the comments section below the video, many users who are using it share their real feelings:

"I am very satisfied with this ring and happy to return to a lifestyle without a smartwatch."

 

Image source:YouTube

"This smart band performs quite well. The delivery experience was smooth, and so far the usage effect is good."

 

Image source:YouTube

It can be seen that this type of long video content is suitable for users with strong health monitoring needs or those interested in technical details, establishing a professional image for the brand and greatly helping potential users make further purchase decisions.

Building a trust loop with independent sites to enhance brand autonomy

In addition to leveraging social media platforms for strong promotion, when it comes to driving traffic to purchase,RingConn chose to build its own overseas independent site as the core sales channel.

Its website design mainly uses blue, white, and gray tones, with a simple style and clear information hierarchy, in line with the preferences of health-conscious target groups.

 

Image source:RingConn

On the homepage of the independent site,RingConn has set up a user case section called "Trusted by Wearers," featuring excerpts from authoritative media such as The Wall Street Journal and testimonials from ordinary consumers.

This combination of third-party endorsement+real feedback content conveys the reliability of the product to potential users who are still on the fence, greatly enhancing user favorability.

 

Image source:RingConn

In addition, in terms of payment and after-sales on the independent site,RingConn offers 12 payment methods and supports free shipping and return policies. This not only lowers the decision-making threshold for overseas users, but also greatly helps promote purchase conversion.

Therefore, when promoting overseas, you can also followRingConn's model of social media traffic + independent site conversion, multi-channel collaborative marketing, and achieve a win-win for brand awareness and conversion!

 

Image source:RingConn

Thoughts for domestic brands: The way to break through in overseas markets

RingConn's practice provides a replicable logic for domestic brands to go global:

That is, not blindly following trends, but targeting unmet user needs based on their own technological accumulation. And adopting localized social media communication strategies, using different communication methods for different platforms, avoiding"one set of materials for all." Then, from social media seeding to independent site conversion, forming a marketing closed loop. The key is to make each link connect naturally and reduce user loss.

Currently, China's supply chain advantage is transforming towards branding, and the demand for differentiated products in overseas markets continues to grow. For brands aspiring to go global, now is the best time to combine product innovation with marketing innovation.