104In recent years, Tuke live streaming e-commerce has been heating up globally, becoming an important channel for brands to go global and achieve explosive sales. Whether it’s auto parts, beauty, or personal care categories, more and more brands have achieved the leap from “unknown” to “local best-seller” through Tuke live streaming.
If you are also preparing to enter the field but don’t know where to start, don’t panic,today let Tuke help you sort out a clear and practical “Live Streaming Guide”.
Image source:Tuke
I. Why is it said thatTuke live streaming is still a hot trend?
From the data,Tuke’s user base is still growing, with strong user stickiness and high willingness to interact. Especially in the US, Southeast Asia, and Europe, the habit of live shopping is gradually forming.
More importantly,Tuke’s algorithm naturally favors live streaming content with traffic.
A live stream with content, interaction, and conversion is easily recommended to a larger traffic pool, bringing explosive transactions.
For example, beauty brand MAËLYS, relying on real effect comparison live streams, has seen stable GMV growth per session, with cumulative live sales exceeding $570,000.
From this, we can also see thatTuke live streaming is a low-threshold, high-return sales scenario, especially suitable for brands with supply chain advantages and ambitions to go global.
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II. What preparations should beginners make before going live?
1. Clarify account positioning and content direction
Before going live, you must clarify what value your account provides for whom. For example:
MaxpeedingRods focuses on car modification, with vertical and professional content, attracting hardcore players;
MAËLYS focuses on body care, featuring “real effect comparison”, attracting female users;
Suggestion: Identify your target users and product selling points. Content doesn’t need to be too broad, but must be precise.
Image source:Tuke
2. Prepare live streaming equipment and scene
Live streaming doesn’t require luxury equipment, but it must be clear and professional. Basic setup includes:
-Mobile phone or camera (image quality1080P or above)
-Stable light source (natural light or fill light)
-Audio equipment (microphone)
-A clean and simple background to highlight the product
For example,MaxpeedingRodsbrand’s live room uses a screen to demonstrate the product, paired with the host’s explanation—simple yet professional.
Image source:Tuke
3. Product selection and script design
Choose products with visual impact, obvious usage effects, or price advantages. For example:
MAËLYS’s “butt mask” and “abdomen tightening cream” have strong effect contrasts and easily arouse interest;
SKINTIFIC’s “9.9 Mega Sale” sunscreen is affordable and suitable for boosting sales.
Script design should include: opening interaction, product display, usage demonstration, Q&A session, and promotional guidance. Keep the pace brisk throughout and avoid awkward silences.
Image source:Tuke
Continuous Improvement: Post-broadcast Review and Long-termism
The end of a live stream does not mean the end of the work, but the starting point for a better next session.
A professional team will carefully review the data of each live stream: number of viewers, average watch time, interaction rate, and final conversion rate. Analyze which products are most popular, at which stage users drop off the most, and what the most frequent questions are in the comments. Data doesn’t lie—it’s the most reliable compass for optimizing live streaming strategies.
For many beginners, you may initially feel unfamiliar with Tuke’s platform rules, live streaming skills, and localized operations. At this time, cooperating with Tuke’s officially certified MCN agencies can help you quickly build a mature live streaming system and avoid detours on the road to going global.
Image source:Tuke
Conclusion
The momentum of Tuke live streaming e-commerce remains strong, providing a stage full of opportunities for all brands eager to go global.
Start by clarifying your brand positioning, make thorough preparations, ignite your live room with authenticity and interaction, and keep iterating and optimizing through reviews.
Although this road has its challenges, as proven by the brands in the article, as long as the method is right, brands in any field have the opportunity to create their own global story in the wave ofTuke live streaming.