Recently, smart cleaning appliances have become popular onTuke Shop Germany!

Chinese smart cleaning brandLubluelu, enteredTuke Shop Germanyless than3 months ago, and quickly climbed to the top of the sales charts with a self-standing cordless vacuum cleaner, staying in the top three of the German platform for several weeks..

Now, it has even reached the top of its category, becoming one of the fastest-growing brands on the site.

It is reported that the brand's vacuum cleaner is not cheap,with an average price ofaround $100, but this has not dampened the enthusiasm of German users to buy.

So, who is buyingthis kind ofvacuum cleaner?

Lubluelu's core users are family groups among Germany's middle class. They advocate a home lifestyle of "convenience, efficiency, and space-saving," which aligns perfectly with the product's attributes.

Ultimately,Lubluelu achieved such results mainly by accurately identifying market needs and operating efficiently, making it a successful example of a Chinese brand going global via emerging e-commerce platforms.

 

Image source:kalodata

Deep into users' homes, fromB-end factory to brand breakthrough

Reportedly,the story of Lubluelu going global began in 2021, founded by Xincheng Innovation, whose parent company had already entered the foreign trade OEM field in 2012, and shifted to cross-border e-commerce distribution in 2017.

The wave of large-scale store closures on e-commerce platforms in 2021 became the company'sturning point fromB-end factory to brand. Purely trading-type business no longer fit the development trend of cross-border e-commerce at the time. Xincheng Innovation decided to shift to"premiumization" and enhance recognition with its own brand.

 

Brand story Image source:Lubluelu

The team ultimately targeted the German smart cleaning market,mainly because the profit margin here is large, and German users highly value technology,making the brand's development prospects promising.

By2025, Lubluelu's core products had sold over 600,000 units worldwide, with the German market accounting for more than 58%. In 2024, it won the French Design Award and was shortlisted for the iF Design Award and Reddot Design Award,successfully establishing itself in the European high-end market.

 

Image source: LinkedIn

Content e-commerce dividends,Tuke ignites brand growth

At the end of March 2025, Tuke Shop launched in Germany, and Lubluelubrandquickly seized the opportunity and entered the German site in May.

From initially servingB-end clients, to doing shelf e-commerce on major platforms, and then to content e-commerce, the Lubluelu team has constantly adapted its approach, and this transformation is a key reason for their success.

According to data, theyadopted a content strategy for German users featuring“visualized scenarios+function demonstration”.

In July 2025,theyposted a vacuum cleaner demonstration video on their official account that exemplified this approach:

The video has no narration, only footage showing the device cleaning beans, dirt, and animal hair, directly demonstrating the product's suction power.

The video eventually received2.2 million views and directly boosted sales.

 

Image source:Tuke

According tokalodatadata, starting July 9, the brand's German store's daily sales exceeded $10,000 for the first time, a year-on-year increase of73.6%.

 

Image source:kalodata

This content creation approach matches German users' focus on actual product utility.

After all, in general perception, Germany is a country known for its rigor,so"straightforward" content is obviously more accepted by German users.

In subsequent content planning,the Lubluelu teamhas continuedthisstyle, avoiding flashy editing and instead showcasing the product through real usage scenarios.

 

Image source:Tuke

Currently,Lubluelu's German account @lubluelu_de has gained 1,832 followers. Since its first video post on June 27, 2025, total video views have reached 2.6992 million, and the account's total transaction amount is $41,400 (calculated after platform inclusion on July 9).

 

Image source:kalodata

This production style is also continued in collaborations withTukeinfluencers.

Theirteamprioritizes collaboration with influencers in vertical fields such as home and cleaning,asXincheng InnovationTuke Shop business managerEvan said,"Compared to follower count, we care more about the influencer's fit with the brand."

Additionally, theyrequire influencers to showcase products based on real usage needs, avoiding excessive performance orexaggeration of effects.

 

Image source:kalodata

For example,Tuke petinfluencer@thecatventure, whose video content records the daily process of cleaning pet hair, showing what it's really like to use the product in a real home environment..

 

Image source:Tuke

This content approach not only quickly brought the brand traffic and sales, but more importantly, laid a solid foundation for long-term brand development.

At least, that's what the data shows:

Since entering the German site a few months ago,Lubluelu's total transaction amount has exceeded $2,566,200, with influencer sales accounting for 97.56%.

Overall sales have remained at the"steady growth with occasional spikes" stage.

 

Image source:kalodata

Flowing water does not compete to be first, but for endless continuity!!

From distribution to branding, and then seizing new opportunities in content e-commerce likeTuke, the path changes, but the core remains a deep understanding of the market.

Just like the German market, once we understand user preferences, we can operate in a targeted way and achieve excellent results.

Flowing water does not compete to be first, but for endless continuity; brands do not seek novelty, but value long-term effort.