The “Legendary” Journey of a Toilet Brush

In the past two years, everyone’s consumption habits seem to have started to change, especially this year, the trend is even more pronounced.

In the past, durability was the main pursuit—the longer something lasted, the more popular it was. Now, things are completely different. We seem to have entered an era where “refined thrift” and “fear of trouble” coexist.

Now this trend is not only strong domestically, but has also crossed the seas, making foreigners unable to resist.

Recently, there’s a disposable toilet brush that has become extremely popular on TikTok, selling 83,000 orders in the past 30 days, with sales reaching $766,200, which is nearly 5.45 million RMB.

 

Image source:TikTok shop

Speaking of disposable toilet brushes, friends who shop online often should be quite familiar with them.

This product was once popular in China, mainly for its good quality and low price. On platforms like Pinduoduo, you can buy a set for just a few yuan. The cost is low, and the profit margin is quite large.

 

Image source: Pinduoduo

Its overall structure is very simple: a brush handle and a disposable brush head with cleaning liquid (the selling point). Just dip it in water and use it. After use, press the button on the handle to remove the brush head and throw it directly into the trash can—very convenient.

It’s precisely this design that hits the “lazy person” pain point, allowing it to quickly become popular on domestic e-commerce platforms with a high cost-performance ratio.

Since it sells so well domestically, naturally some sellers have turned their attention to overseas markets.

 

Image source:TikTok

The disposable toilet brush that went viral on TikTok is called Snofrid, a product from the US store Sigird. It’s only been online for just over two months, but has already sold nearly 150,000 orders on TikTok, with sales exceeding one million dollars.

Now, riding the wave of Black Friday, it’s already labeled “Black Friday,” and it’s expected to see another sales surge during the peak season.

 

Image source:TikTok shop

Sigird’s marketing methods are similar to traditional e-commerce models. In just over two months since the product launched, they’ve collaborated with 1,336 TikTok influencers, releasing 1,176 product promotion videos—a true “firepower coverage.”

The results speak for themselves—everyone can see it. After all, with thousands of videos, as long as one gets pushed to a consumer, it’s worth it.

 

Image source:Echotik

The content of these influencer videos is also very synchronized—they first show the pain points of traditional toilet brushes, then introduce the benefits of disposable toilet brushes, using visual comparison to achieve their goal.

 

Image source:TikTok

Interestingly, although influencer videos are everywhere, most sales do not actually come directly from their livestreams or short videos.

Data shows that over 70% of revenue comes from users directly entering the store homepage or searching the mall to make purchases.

What does this mean? It means the early-stage marketing “brainwashing” was very successful, successfully establishing brand and product awareness. People are actively searching and buying.

 

Image source:Echotik

Lazy Economy Explodes, These Hot Sellers Show Their Magic

You might think, isn’t this just people getting lazier? That’s right, but here “lazy” is not a negative word.

It represents the modern pursuit of efficiency, convenience, and quality living.

People aren’t truly lazy—they just don’t want to waste precious time and energy on tedious, repetitive, and unpleasant household chores.

So, any product that helps us be lazy and makes life simpler contains huge business opportunities.

Next, let’s look at a few “lazy person gadgets” that work similarly to the toilet brush:

Case 1: Automatic Cat Litter Box

For cat owners worldwide, cleaning the litter box every day is definitely a tough job.

The automatic cat litter box launched by Chinese brand PetPivot precisely targets this pain point and has gone viral on TikTok, with annual sales exceeding 200 million RMB.(For details, see the previous article “A 99-born girl starts a business Tuke, takes TikTok category TOP1 in 7 months!”)

 

Image source:TikTok

Case 2: Smart Shaking Machine

In the fitness field, “laziness” also creates huge market demand.

Hangzhou brand Merach excels in this area. Their adjustable waist and abdominal trainer topped TikTok US sports and outdoor category sales, with GMV reaching 2.9277 million in the past month.(For details, see the previous article “After leaving Alibaba, he made 1.6 billion selling fitness equipment! A successful comeback!”)

 

Image source:TikTok

These hot sellers may seem different in category, but their underlying logic is the same: starting from pain points in daily life, solving real problems with simple and direct design.

For cross-border sellers, this might be the most reliable way to go viral..

If your product can save users one minute or a bit of trouble, it could become the next market “dark horse.”

One person’s inspiration is limited, but the wisdom of a group is infinite. If you have a good product, don’t keep it to yourself!

Leave your product category or key selling point in the comments, and let everyone help you brainstorm and see if it has the potential to become the next “dark horse!”