At present, all industries are actively exploring development models that adapt to the new era. As a key link concerning energy storage and utilization, battery factories also play an important role in this process. However, traditional marketing methods are no longer suitable for the current rapidly changing environment. Therefore, many battery factories are going Tuke, expanding into global markets through social media platforms such as Tuke.

For example, today Tuke would like to introduceGuangzhou Dihui Automotive Supplies Co., Ltd., whose English brand name is “DOHON”. Currently, its Tuke account has12,300 followers, received60,500 likes, and has a single video with over1.7 million views.

I. Company Introduction

Guangzhou Dihui Automotive Supplies Co., Ltd. was established in 2008. It is a high-tech enterprise integrating scientific research, production, sales, and service, with its own brand “DOHON”. Its products are distributed in more than twenty provinces, cities, and autonomous regions in China, and it has also expanded its Tuke business, with Tuke being one of its main marketing platforms.

According to the data, DOHON battery factory’s achievements on Tuke are undoubtedly enviable. Therefore, Tuke will now analyze DOHON’s Tuke strategy in depth, so that more domestic enterprises can understand how to play Tuke to achieve good marketing results!

II. Tuke Strategy Analysis

- Content: Authentic Filming

The video content shot by DOHON battery factory focuses on “authenticity”, with all content revolving around battery manufacturing, factory interior scenes, and battery usage, fully presenting the details to viewers, which is very beneficial for attracting potential customers. Authentic content often represents products that are not afraid of quality tests.

- Operations: Stable Updates

Stable updates are very important for Tuke follower growth and maintaining account activity. Unstable updates will leave viewers with the impression that “future content is not worth expecting”, and the account is at high risk of discontinuation, which is especially unfavorable for follower growth. In this regard, DOHON battery factory does well, with its Tuke account always maintaining stable updates.

- Conversion: Direct Link to Main Business

Direct links on the homepage are a “clever trick” to promote conversion, which Tuke merchants can set up themselves. For example, like DOHON, you can directly link to Amazon product pages on the homepage, so when viewers are interested in purchasing, they can click to jump and buy, which is very convenient.

However, it is important to regularly check whether the linked pages are still valid. If invalid links are not discovered in time, it will affect conversion.

- Layout: Matrix Accounts

DOHON battery factory has set up multiple Tuke accounts. By building an account matrix, you can gain more traffic and follower attention, which is very helpful for expanding brand influence. Therefore, if you intend to go Tuke via Tuke, be sure to build an account matrix!

III. Additional Strategies

- Open Accounts on Other Social Media Platforms

In addition to Tuke, domestic enterprises wishing to go Tuke can also promote their brand and attract customers through Facebook, YouTube, Instagram, etc. For example, DOHON battery factory has opened an account on Facebook.

- Build an Independent Website

An independent website is also extremely important for Tuke enterprises. After opening an independent website, Tuke enterprises can direct traffic obtained from Tuke, Facebook, YouTube, Instagram, and other social media platforms to the independent website, thus forming private domain traffic.

At the same time, an independent website is also a stable communication platform for brands and customers to interact. Even when Amazon or Alibaba International is unreliable (e.g., account banned), you can still sell products and receive inquiries through the independent website, so its importance is self-evident!

- Launch on Amazon and Alibaba International

By launching on Amazon and Alibaba International, brands can sell their products better, following the strategy of “putting eggs in different baskets”. This is the approach taken by DOHON battery factory, and its sales performance on these platforms is quite good.

Conclusion

The Tuke strategy for DOHON battery factory’s Tuke expansion has been fully analyzed for everyone, along with additional Tuke marketing strategies. We sincerely hope you can gain inspiration from this and achieve ideal Tuke marketing results by leveraging Tuke and other social media platforms!