788The last time I updated everyone with the “10,000-word Guide: The Most Comprehensive & Powerful Tuke Knowledge and Practical Library on the Internet”, the response was great!
So this time, as soon as I finished organizing the document, I came to update everyone again.
In the future, Tuke will also, depending on the situation, update everyone weekly with some issues about opening a Tuke shop and using Tuke. If you want to know more about Tuke, remember to follow first. The article is long, so save it and read it slowly later.
Alright, let’s get straight to the point. Here comes the valuable content!
This Week’s Updates:
1. Small shop operation planning
2. Analysis of small shops in various countries
3. Common issues for Tuke Southeast Asia cross-border e-commerce shops
4. Data Compass analysis
5. Account data analysis
I. Comprehensive Tuke Operation Planning
Technical support: localized mobile environment, ensuring network stability, delivery of real physical devices.
Planning support: competitor analysis, content positioning, user profiling, brand marketing, etc.
Data support: Tuke trending topics, Tuke hot-selling products, Tuke viral videos.
Small shop support: Tuke shop application, Tuke cross-border shop application, Tuke local shop application.
Operation support: homepage setup, video script editing and optimization, external shop promotion, live streaming support, view count guarantee, etc.
II. Analysis of Small Shops in Various Countries
1. Introduction to Tuke shop/Tuke Small Shop
Tuke Shop is an e-commerce model launched by ByteDance. Now, in countries and regions where Tuke Shop is available, consumers can complete shopping in one stop within the Tuke app, whether through live shopping or short video shopping. There is no need to jump to third-party platforms outside the site (such as Shopify independent sites) for shopping, which can effectively improve product conversion rates and reduce order loss rates.
In Southeast Asia, Tuke has launched small shops in Indonesia, Thailand, Vietnam, and Malaysia.
Network reports show that in Southeast Asian countries where Tuke Shop has been launched, the Tuke AD system can reach the following adult users: Indonesia (over 90 million), Vietnam (about 40 million), Thailand (over 35 million), Malaysia (about 15 million).
2. Briefly talk about Tuke shops in these countries
(1) Tuke Shop Indonesia Small Shop
This is the first small shop Tuke opened in Southeast Asia, and it is currently developing well. As a result, Tuke has gradually opened small shops in other Southeast Asian countries, such as Vietnam, Thailand, and Malaysia.
(2) Tuke Shop Vietnam Small Shop
Due to the rapid growth of Tuke users in Vietnam, it has become a very powerful force in the Vietnamese market. Tuke has about 20 million active users in Vietnam and ranks first among entertainment apps in the Vietnamese app store. Therefore,Tuke Shop Vietnam Small Shop is worth trying!
(3) Tuke Shop Thailand Small Shop
Thailand is also one of the countries that cannot be ignored in the field of cross-border e-commerce. It is both a country with high internet user participation and a rapidly developing e-commerce market. Tuke’s decision to open a Thailand small shop also gives cross-border e-commerce sellers an opportunity.
(4) Tuke Shop Malaysia Small Shop
According to relevant reports from Nanyang Siang Pau, data from the Malaysian Statistics Department shows that e-commerce revenue in 2021 was 1.09 trillion ringgit. Meanwhile, since Chinese Malaysians account for about a quarter of the population and mobile internet and internet penetration rates are high, the business potential is huge.Tuke Shop will help sellers better tap into the blue ocean market in Malaysia.
3. Overview of Tuke shop/Tuke Small Shop in Other Non-Southeast Asian Countries
(1) Tuke Shop UK Small Shop
The UK small shop is Tuke’s bridgehead for exploring the European market. In 2022, Tuke Shop UK Small Shop also lowered the entry threshold.
(2) Tuke Shop US Small Shop
Currently, Tuke Shop US Small Shop is open, divided into cross-border shops and local shops. Cross-border shops refer to small shops registered with a Chinese business license, which need to meet three conditions (see the document for details). If you want to do cross-border shops, you need to self-check first. Local shops are opened with a US local license, nothing much to say about that.
(3) Tuke Shop Singapore Small Shop
It is understood that it is expected to open soon. At that time, the Tuke Shop small shop landscape in the six ASEAN countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei) may change significantly.
(4) Tuke Shop Small Shops in Other Countries
In addition, Tuke e-commerce plans to enter all major global mainstream markets within the next five years. Therefore, whether Tuke Shop will launch corresponding small shop sites in Japan, Germany, France, Russia, Italy, India, Brazil, and other countries, we will continue to pay attention.
III. Common Issues for Tuke Southeast Asia Cross-border E-commerce Small Shops
1. Opening and Registering Tuke Southeast Asia Small Shops
Currently, Tuke Vietnam, Thailand, and Malaysia small shops are still in the early stages and only accept local individual or enterprise registration for now.
2. Agency Registration for Tuke Southeast Asia Small Shops
It is not recommended to use agency registration for Tuke Southeast Asia small shops for now. It is best to apply and register for Tuke Southeast Asia small shops yourself.
3. Logistics and Shipping for Tuke Southeast Asia Small Shops
The specific shipping times for Vietnam, Thailand, and Malaysia small shops are still unclear. However, in the registration documents, sellers are required to provide a local warehouse. Some speculate that orders from Tuke Shop Indonesia small shops must provide a pickup record within 3 working days, and these three Southeast Asian countries are also likely to implement this system.
IV. Data Compass Analysis
Function 1: Effectively Expand New Customer Groups
We can use user analysis to view the profiles of new and old buyers. What age group are the consumers?
Are there more males or females?
Which city are they from?
What are their interests and hobbies?
What is the price range of the phones they use (to determine consumers’ purchasing power)?
We can use these dimensions to create and establish suitable content video materials and audience targeting directions, and provide products that match their age and interest profiles to attract more new customers.
When we look at new customer trends, we can see whether the shop’s ability to attract new customers is rising or falling over a long period. More new customers will bring more purchasing power and more repurchase potential to the shop.
Function 2: Promote Repeat Purchases from Old Customers
When selecting the returning customer card, it will show which products, videos, and live streams attracted old customers to make purchases. In our advertising strategy, we can promote this content more to old customers.
By copying and creating more similar attractive content to educate users, and repeatedly exposing this group of users, we can attract old customers to make repeat purchases.
Function 3: Improve Account Follower Growth and Activity
When we select the new followers card, we can view the number and trend of new followers for different accounts over a recent period. For merchants operating multiple accounts, this allows us to determine which account attracts more followers and which video attracts more followers. By analyzing the profile of the fan base, we can understand the age group, gender, and location of our fans, and use video preferences to determine their content preferences.
We can analyze which video contributes most to new followers, replicate similar content, increase new followers’ stickiness to the account, further strengthen fans’ interest in our product content, and improve new customer purchase rates and old customer repeat purchase rates.
In addition, the “Data Compass” in the Tuke Shop backend also includes data analysis dimensions at different levels such as live/video analysis, shopping center analysis, creator analysis, product analysis, and market analysis, making it convenient for us to review daily and weekly, which plays a very important role in our shop operation process.
V. Account Data Analysis
Since its launch in 2017, Tuke has developed rapidly, catching up with established social media giants like Instagram, and has become a traffic pool that cross-border sellers cannot ignore. As sellers, learning Tuke e-commerce data analysis can help us operate better. Today, I will explain how to analyze Tuke e-commerce data.
1. Switch to a Tuke Pro Account
To use Tuke’s data analysis function, we should first upgrade the default PA account to a Pro account. Similar to Instagram’s personal profile, Tuke’s Pro account also allows brands and creators to monitor their audience and content.
The specific steps are: first click the three dots in the upper right corner of your profile, then select “Manage My Account” and click “Pro Account”, finally choose your account type and brand category. After setting it up, it will be converted to a Pro account.
2. Learn to View Tuke Analytics
After switching to a Tuke Pro account, Tuke’s backend will start displaying data analysis. We can view it on a computer or mobile phone.
To view it on a computer, just click Tuke Analytics on the desktop, hover the mouse over “Profile”, and a small window will appear. Click again to view the analysis.
To view it on a mobile phone, just click the three dots in the upper right corner of “Profile” to access settings and privacy options, then click “Analytics” under “Account” to view data analysis.
3. Common Indicators in Data Analysis
On the “Analytics” page, we can usually see three indicators: profile overview, content data analysis, and follower data analysis.
These indicators let us know the number of likes, comments, follower growth data, and profile views for videos, etc. Generally speaking, the longer the account has been active, the more accurate the data analysis.
For more detailed explanations, Tuke will not elaborate here. Everything has already been included in the “Most Comprehensive & Powerful Tuke Knowledge and Practical Library on the Internet”. If you are interested, you can follow the [Tuke Overseas] public account and reply with [Knowledge Base] to unlock all the content.
I am Tuke, helping you quickly master various Tuke operation skills, solve B2B enterprise foreign trade inquiries, cross-border business traffic, and other issues, and build a successful account.
