How can B2B marketing break through and transform in the wave of digitalization?

As a service provider focused on helping B2B companies grow their overseas business, Tuke invites everyone to take a look at the five trends in B2B marketing in 2024 and how to respond to the challenges these trends bring.

1. Content marketing is moving towards an “acquisition-edit-broadcast” assembly line

In the era of information explosion, content marketing has become the key weapon for B2B marketing.

This means that marketers have to face the severe challenge of competing not only for traffic but also for content.

In this situation, B2B companies usually have two options: one is toseek managed service providers and outsource the entire content marketing process; the other is for the company to implement an “acquisition-edit-broadcast” assembly line for content, with clear strategies and processes for collecting, editing, and publishing content. At the same time, by leveraging AI and other tools, they can improve both the quality and quantity of content to achieve the goals ofcontent acquisition - content retention - content conversion.

2. The ability to deploy omnichannel marketing is equally important for B2B marketing

In the marketing world of 2023, omnichannel marketing has already become a consensus among marketers.

So in 2024, this will only be further amplified. This requires B2B companies to pay attention not only to offline exhibitions and events, but also to online channels such as self-media, professional media, and social media. Only through omnichannel marketing deployment and interacting with target customers at every touchpoint can companies accurately reach their target customers and improve conversion rates.

3. “Community” marketing is becoming increasingly critical

In 2024,B2B marketing is no longer a sales funnel, but rather a community-based approach.

People have formed different “communities” of interests and industries through social media, and what B2B companies need to do is to go deeper into these communities. By finding the “communities” where target customers are, integrating into them, and gaining a deep understanding of customer needs, companies can increase customer stickiness. Then, through community marketing activities, they can gather highly relevant connections and improve brand awareness and product conversion rates.

4. Companies need more low-cost, high-return “small but beautiful” marketing loops

With the economic downturn and intensified industry competition, companies are gradually reducing their marketing investments. To improve marketing effectiveness, companies need to focus on “small but beautiful” marketing loops, paying attention to details and data feedback.

For example, a WeChat post should not only be forwarded on WeChat, but also adapted into a PR release, a Xiaohongshu note, a video for Video Accounts, and so on…

If it’s a B2B company going overseas, then it should publish on Tuke, Instagram, Wechat, etc., continuously testing and optimizing through small-scale marketing activities to achieve low-cost, high-return marketing results.

This is the right way for B2B content marketing in 2024.

5.B2B marketing must understand the value of creativity and emotional resonance

In today’s diversified social environment and the fragmented media ecosystem, simply introducing products is no longer an effective way to attract customers’ attention. B2B marketing also needs to focus on conveying creativity and emotional value.

In content marketing, only content with creativity and emotional resonance can more easily attract the attention of target customers, thereby increasing brand awareness and reputation.

This is also an important topic that every B2B marketer needs to keep exploring in 2024.

Of course, for B2B companies looking to go overseas via Tuke, Tuke’s suggestion is to seek an excellentTuke managed service provider to cooperate with, because they have rich experience in overseas operations. Working with them can help you avoid many detours and, on another level, achieve another kind oflow-cost, high-return “small but beautiful” marketing loop.