362Recently, the anti-hero movie“Venom 3”has sparked heated discussions worldwide, especially on TikTok, where elements from the film have triggered a wave of cosplay makeup trends among users.
As a platform that values interaction and creative content, TikTok is always able to quickly amplify such trending topics, directly boosting#venom and related hashtags.
With the movie being released in various regions, can beauty brands seize this opportunity to create a new wave of traffic on the platform?
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How TikTok Topics Ignite Popularity
TikTok’s algorithm recommends videos based on users’ interests, likes, and sharing data, allowing trending topics to quickly gain traffic on the platform. Once brand videos hitch a ride on trending topics, they have the chance to reach the Top 1 on the topic leaderboard.
Recently, there have been 2.9 million posts under the #venom hashtag, with 102K new posts added in just 7 days.If brands can keep up with this trend in content creativity, they are likely to gain higher attention and conversion rates.
Image source: TikTok For Business
Among the audience of “Venom”, the 18-34 age group is especially large. Many young users are interested in dark-style makeup and cosplay, especially in places like Mexico and Peru, where audience engagement is exceptionally active. This provides brands with valuable marketing entry points.
Image source: TikTok For Business
Follow Influencers’ Lead, Brands Can Ride the Trend Too
Under the #venom topic, some creative influencers’ content has become traffic magnets.
For example, beauty influencer @dorisjocelyn used distinctive makeup and Venom elements to shoot a multi-character lip-sync short video,which garnered 12.6 million views and 1.4 million likes after posting.
Image source: TikTok
Beauty brands can design dark-style lipsticks, metallic eyeshadows, etc. inspired by Venom, and cleverly use cosplay makeup videos to showcase the effects. As long as the video is attractive enough, the brand can quickly enter users’ field of vision.
Meanwhile, brands can add interactive elements to topic videos, such as giveaways or hashtag challenges, which not only enhance user stickiness but also naturally improve brand reputation.
Image source: TikTok
It’s Not Just About Riding the Trend, But Resonating with Global Users
The traffic brought by hot topics is only temporary. If brands want to truly “break out of the circle,” they need to build deeper resonance with users.
With its advantages of high interactivity and creative content, TikTok has become an important platform for beauty and fashion brands to enter overseas markets.
Influencer marketing abroad started as early as 2007, and has developed for many years. Many foreign influencers not only have unique personalities but also possess strong fan bases and selling power. For brands going global, the key is how to make distinctive influencers match the brand’s tone.
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A good overseas marketing strategy is not just about “leveraging trends,” but also about resonating with global users.
Brands can use the TikTok platform to find influencer resources that match the movie’s vibe and design creative content with movie elements. For example, collaborating with KOLs to launch limited edition Venom-style beauty sets, or even adding fun filters to videos, will naturally attract users to participate and interact. In this way, brands can not only increase exposure but also drive product word-of-mouth effects.
Image source: TikTok
Creating Exclusive Cross-Cultural Marketing Is the Real Secret to Going Viral
If brands want to continuously “break out of the circle” in the global market, they cannot rely solely on one-off trend marketing.
Each market’s users have different aesthetics and cultural habits. Brands need to learn to adapt strategies locally, integrating cross-cultural creativity into product packaging, video styles, and even event formats, finding the right way to express themselves to target users in order to truly move consumers.
In the wave of globalized content,“playing with uniqueness and memorable highlights”is not only a way for brands to open users’ eyes, but also the key to reaching their hearts.
