478After a three-year hiatus, she has returned, and the former top influencer has demonstrated the true meaning of "the king returns" with her strength.
On Weibo, her videos reached 140 million views in just two days.
She gained over 3.5 million new followers on Douyin.
This blogger, who has always actively promoted "Chinese style" through her actions, has provided everyone with an answer to "her disappearance" in this way.
Li Ziqi's Weibo account status
In fact, it's not just in China—Li Ziqi is also undoubtedly a top influencer abroad, beloved by overseas users.
On TikTok, Li Ziqi's last video was posted on November 23, 2011.
On November 12, she made her comeback, released three videos, and easily garnered nearly 6 million views, sparking heated discussions on foreign social media.
Li Ziqi's TikTok account status
Some people say:Li Ziqi is like a morning star, illuminating a new path for Chinese brands to go global.
In this regard, Tuke agrees quite a lot.
From the perspective of cultural dissemination, Li Ziqi's video content is deeply rooted in elements of traditional Chinese culture. Her demonstrations of traditional craftsmanship, such as handmade soy sauce brewing and making traditional pastries, present the exquisite skills of Chinese tradition to overseas audiences in a direct and captivating way.
For overseas viewers, this is undoubtedly a novel cultural experience, breaking their previous stereotypes of Chinese culture, such as kung fu and pandas, and allowing them to glimpse the profound connotations of traditional Chinese culture in daily life.
If I had to use one word to describe Li Ziqi's videos, Tuke would choose "serenity leads to far-reaching goals"; if it were a line of poetry, it would be "Picking chrysanthemums by the eastern fence, I leisurely see the southern mountain." The pastoral interest and detached sentiment in Chinese culture are vividly embodied in Li Ziqi's rural lifestyle videos.
This way of life is vastly different from the industrialized, fast-paced lifestyle of the West, which is why it has attracted the attention of many overseas netizens.
Image source: Li Ziqi's TikTok account
Li Ziqi's brand image building is of great research value for domestic brands seeking to go global.
The overall style of her videos is exquisite and beautiful, conveying a pursuit of quality life. This imagehelps to overturn some overseas consumers' inherent prejudices about "Made in China" being low-quality and cheap.
When her brand-related products go overseas, such as foods and daily necessities with traditional cultural elements,overseas consumers are often more willing to try and buy these products because they recognize her brand image.
This shows that on the journey of Chinese brands going global, by shaping a positive, high-quality brand image, it is possible to achieve greater acceptance in overseas markets.
Of course, we also need to objectively recognize somelimitations, that is, Li Ziqi's success was fostered in a specific cultural, social, and online environment.
Her model cannot be fully copied by all brands, as not every Chinese brand can establish such a close connection with traditional culture.
Moreover, the pastoral life presented in Li Ziqi's videos is, to some extent, anidealized state, which conflicts with the fast-paced consumption patterns of modern society. Therefore, other brands must flexibly adjust according to their own characteristics when learning from her, and avoid blindly copying.
Image source: Li Ziqi's TikTok account
Conclusion
Li Ziqi has a positive significance for the future overseas expansion of Chinese brands in terms of cultural dissemination, marketing model innovation, and brand image building, but at the same time, we must also recognize some objectively existing limitations. Only in this way can Chinese brands better seek development in the process of going global in the future.
