545In the past week, the TikTok Shop US hot-selling list once again revealed consumer trends for sellers. Whether it's vitamin gummies dominating the charts or Trump-related merchandise riding the wave of popularity, various products are refreshing market perceptions with impressive data.
What's even more noteworthy is that with the upgrade of TikTok's affiliate function, content creators have further improved their efficiency in driving sales, and sellers are also enjoying more precise traffic dividends. This year-end peak season sales boom has ignited new imagination space for cross-border sellers.
Health Products Remain at the Top, Rigid Demand Continues to Explode
According to the list, health supplements firmly occupy the top spot in sales. The top-ranked "3-pack Goli Vitamin D Gummies" achieved a weekly sales volume of 436,000 units, generating $1.4 million in revenue. Its stable market performance fully demonstrates the rigid demand attribute of the health category.
In autumn and winter, US consumers are increasingly concerned about boosting immunity and living a healthy lifestyle, and products like Goli, with attractive packaging and clear functions, perfectly meet this demand. The continued dominance of health supplements not only reflects the advantages of the category, but also indicates that sellers should still prioritize them when planning their product selection.
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Trump Merchandise "Goes Viral": Political Sentiment Fuels Purchasing Power
The most explosive item on the list is undoubtedly the "Trump sticker." Priced at just $7.49, this sticker sold 18,900 units in one week, with sales reaching $134,000. Trump-related merchandise has clearly moved beyond the realm of ordinary products and has become a carrier for emotional expression.
The sticker's design is simple, but thanks to its clever alignment with trending topics, it has successfully captured the market. Sellers may wish to learn from this approach—when designing products, seize consumers' emotional needs and cleverly combine products with hot events to boost conversion rates.
Image source: Dida Dog
Holiday Fragrance Buying Frenzy: Christmas Atmosphere Team Goes Online
The holiday effect of Thanksgiving and Christmas is gradually emerging, and the third-ranked "home fragrance oil" stands out with sales of 23,700 units and revenue of $165,000. This product not only provides consumers with a long-lasting scent, but also successfully ties the product to the festive atmosphere, making it a popular choice for home decoration and gifts.
With the year-end shopping boom approaching, the potential of holiday products will be further unleashed. For sellers, creating products with festive attributes and using content marketing to tell the product's story is key to capturing the market.
Image source: Dida Dog
Beauty Products Perform Steadily, Brand Effect is Obvious
The latter part of the list is occupied by several beauty products, such as Maybelline's "Super Stay Matte Ink" which made it into the top ten with sales of 17,700 units. The inclusion of such products is due both to their brand recognition and to TikTok's content-driven sales capabilities.
For sellers, partnering with well-known brands or enhancing the added value of ordinary products through creative content remains an important strategy for entering the beauty market.
Image source: Dida Dog
Conclusion: Seize the Opportunity, Ignite the Peak Season Engine
This hot-selling list not only showcases the product selection direction of TikTok Shop US stores, but also reflects consumers' shopping habits and emotional needs. With new platform features supporting sellers, the potential of this sales frenzy is far from fully tapped. If you are still hesitating, why not start now, adjust your product selection strategy, seize holiday trends, and ignite your own peak season acceleration engine!
