493In 2025, Amazon will officially open its Ireland site to Chinese sellers, a piece of news that has caused quite a stir in the cross-border e-commerce community. As Amazon’s tenth site in Europe, the opening of the Ireland site is not only part of Amazon’s global expansion strategy, but also provides a brand new opportunity for Chinese sellers.
Amazon will launch its Ireland site in 2025. Image source: about amazon
Amazon’s Deep Cultivation in Ireland
Amazon has accumulated nearly 20 years of investment in the Irish market.
Since entering Ireland in 2004, Amazon has invested more than 22 billion euros in the region, and in 2022 opened its first distribution center in Dublin. This distribution center not only created about 500 jobs locally, but also laid the foundation for further market expansion in the future.
What Does the Opening of the Ireland Site Mean?
1. Another Channel to Expand the European Market
For Chinese sellers, the opening of the Ireland site means access to a more mature and diversified European market. Currently, the European market remains an important part of the global e-commerce market, especially on the Amazon platform, where sales data from European sites have always performed strongly.
With the addition of the Ireland site, Chinese sellers can not only quickly cover multiple European countries by leveraging Amazon’s global logistics network, but also use local services to enhance the user experience.
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2. Penetrating the Local Consumer Group
Amazon plans to improve the shopping experience of local consumers through the Ireland site, providing more localized services. In the past, Irish consumers have been accustomed to shopping on the Amazon platform, but due to the lack of localized support, the experience has still been somewhat lacking.
By establishing the Ireland site, Amazon will be able to provide more efficient logistics and delivery, product selections that better meet local needs, and payment methods that better suit local consumption habits. This undoubtedly provides Chinese sellers with the opportunity to directly compete with local competitors.
3. Promoting Cross-border E-commerce and International Layout
The opening of the Ireland site allows Chinese sellers to conduct business on Amazon’s 20 international sites, covering markets from the Americas to Europe, Asia, Africa, and more. Especially for Chinese sellers, being able to open stores directly in the European market without relying on other complex cross-border e-commerce platforms significantly reduces operating costs and increases market penetration.
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4. Broader Market Access Opportunities
In addition to the mature European and American markets, Amazon’s expansion strategy also covers emerging markets. Latin America, the Middle East, and other regions have been the fastest-growing areas for e-commerce in recent years, and Amazon’s multi-site layout can help Chinese sellers easily enter these markets.
The addition of the Ireland site not only means that sellers can take advantage of the EU market, but also leverage the momentum of Amazon’s global layout to push their products to a broader international market.
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Conclusion
Amazon’s expansion in Ireland provides a valuable opportunity for Chinese sellers. As Amazon continues to expand in the European market, Chinese sellers can use this platform to quickly expand into the EU market, and enhance their product competitiveness and brand awareness by leveraging Amazon’s localized services. At the same time, sellers must deeply understand the differences in demand across different markets and continuously optimize their products and services to better meet consumer expectations.
