TiKTok News

1. TikTok's Daily Active Users in the US Surpass 120 Million

TikTok's daily active users in the United States have exceeded 121 million. It is expected that by the end of 2024, TikTok's social commerce users will reach at least 35.8 million; by 2027, the average annual spending of TikTok Shop users will reach $144.5 billion, far higher than $67 billion in 2023.

2. TikTok US Sales Reached $1.1 Billion in December

Data shows that in December, cumulative sales of TikTok e-commerce in the US reached $1.16 billion, a month-on-month decrease of 1%. In terms of product categories, beauty and personal care sales fell 5% month-on-month to $190 million, women's clothing and lingerie fell 4% to $120 million, and health products fell 21% to $63 million. However, sports and outdoor sales increased by 9% month-on-month to $75 million.

Image source: Internet

3. TikTok Plans to Enter the Dutch Market in 2025

TikTok plans to enter the Dutch e-commerce market in 2025. This plan is part of TikTok's expansion in the European market. Previously, TikTok Shop has already launched in the UK, Spain, and Ireland, and is being tested in Italy and Germany. It is reported that TikTok currently has 175 million monthly active users in Europe, with huge potential in the European market.

4. TikTok Obtains Operating License in Malaysia

It is understood that TikTok has obtained an operating license in Malaysia. According to the new social media law, the Malaysian communications regulatory agency has issued operating licenses to TikTok and WeChat. This law requires social media platforms and information service providers with more than 8 million users in Malaysia to obtain a license, otherwise they will face legal action. The law will take effect on January 1, 2025.

5. 50% of US Consumers Shop Online via TikTok

According to the latest survey by MGH marketing agency, nearly 50% of respondents in the US have purchased items on TikTok, and 37% have bought gifts for others through the platform. In addition, 55% of US consumers found inspiration for holiday gifts through TikTok, and 69% of respondents believe that unboxing videos, customer post-purchase review videos, and product user experiences play an important role in purchase decisions.

Image source: Internet

Amazon, Temu and Other News

1. Amazon Accelerates Expansion in the Grocery Market

Amazon's Whole Foods Market is returning to expansion mode, planning to add at least 100 new locations at a rate of at least 30 new stores per year, nearly three times the 11 stores opened last year.

2. Temu's One-Click Sell to EU Feature Will Be Updated

Temu announced that its one-click sell feature for the EU market will receive a major update. Starting now, the platform will support merchants to publish products to all 27 EU sites with one click. This means that when merchants create new products, they can directly open all 27 EU sites, including those not yet officially launched, for product publication, without having to publish products separately for each site.

3. Rumor Refuted! TEMU 57,000 Sq Ft Warehouse Fire Is Fake News

Recently, a piece of fake news about a fire at a 57,000 square foot TEMU warehouse went viral online, accompanied by related photos. Upon investigation, the photos were found to be fake and suspected to have been generated by AI.

4. Shopee Taiwan Local Stores Will Have Trading Privileges Permanently Frozen for Violations

Shopee Taiwan local stores have strengthened account management. If sellers violate regulations, such as renting out ID numbers, phone numbers, or other authentication methods to others without authorization, they will not only face permanent account bans but may also violate the law and bear joint liability for the lessee's misconduct.

Image source: Internet

Fresh News from E-commerce Markets in Europe, the UK, etc.

1. European E-commerce Market: Overall Positive but with Significant Regional Differences

In 2022, European e-commerce revenue reached $632 billion, with an annual growth rate of 9.3%, and is expected to approach $1 trillion by 2029. Western Europe, mainly led by the UK, France, and Germany, outperforms the overall level and is the main driver of growth. However, Spain and Italy have been hit hard by the cost of living crisis, and their early rapid growth has slowed.

2. Consumers in the UK, Brazil, and South Africa Value the Convenience of Home Delivery the Most

It is understood that home delivery services are highly valued in many markets, especially in South Africa (51%), Brazil (48%), and the UK (46%). Price affordability is also a major motivation for online shopping, with consumers in the UK (40%), Australia (41%), Turkey (45%), South Korea (47%), and Brazil (48%) considering it an important factor.

3. 47.1% of Beauty Shoppers in Thailand Prefer Online

Thailand's beauty and personal care industry is undergoing significant changes. According to a Kantar report, nearly half (47.1%) of beauty shoppers show a preference for online shopping, with 70% being repeat customers. In the fashion sector, items such as women's clothing, handbags, and hair accessories saw significant sales increases in the fourth quarter, especially with sales of popular Thai social media brands on Lazada growing by nearly 50%.

4. India's E-commerce Market Value Will Reach $7.77 Billion

India's e-commerce market is booming, and by the end of 2025, the market is expected to be valued at $7.77 billion, with order volume increasing by 36.8% year-on-year. By 2030, the total gross merchandise value (GMV) of e-commerce is expected to grow to $350 billion.

Image source: Internet

The above is the cross-border news compiled by TuKe for everyone. I hope it helps you better understand overseas markets!