685To help US cross-border POP merchants better manage store compliance risks and improve operational stability, TikTok Shop will launch a brand-new Account Health Rating (AHR) mechanism at the end of March.
Image source: TikTok Shop Cross-border E-commerce Official Account
This update not only optimizes the rating system but also introduces a bonus point mechanism to help merchants monitor their store health in real time, avoid potential risks, and achieve long-term growth. Below is a comprehensive interpretation and action guide regarding the new regulations.
I. What is AHR? Definition and Core Function
The Account Health Rating (AHR) is an important part of TikTok Shop’s penalty rules. Through a quantitative score ranging from 0-1000 (indicated by green, orange, and red), it intuitively reflects the store’s compliance performance over the past 180 days. Merchants start with an initial score of 200 upon joining, which is dynamically adjusted based on point deductions for violations and bonus points for fulfillment.
Image source: TikTok Shop Cross-border E-commerce Official Account
Point Deduction Scenarios:Violation of platform rules or failure to meet performance standards (such as product violations, intellectual property infringement, etc.).
Bonus Point Scenarios:Successfully fulfilling a number of orders that meets the performance threshold or passing rule tests.
Merchants can check their real-time scores at any time via the "Merchant Backend - Account Health Score Page" to quickly identify problems and optimize operational strategies, thereby reducing risks and increasing user trust.
II. Three Core Values of the New Regulation Upgrade
This AHR upgrade aims to provide merchants with more comprehensive protection and guidance:
1. Stronger Risk Resistance
The rating range has been expanded from the original 48 points to 1000 points, with more detailed rules for point deductions and bonuses, enhancing merchants’ ability to cope with risks.
2. More Intuitive Operational Guidance
With green (healthy), orange (warning), and red (high risk) indicators, merchants can grasp their store’s health status at a glance without complex analysis.
3. Fairer Evaluation Mechanism
New “fulfillment bonus” and “test bonus” mechanisms have been added to encourage compliant operations. For example, after meeting order fulfillment standards or passing milestone tests, merchants can recover part of their score to mitigate the impact of penalties.
Image source: From the Internet
III. Launch Time and Merchant Response Strategies
Starting now, merchants can preview the new health rating page in the backend. The new regulation will officially take effect at the end of March (specific timing is subject to the platform announcement).
Image source: TikTok Shop Cross-border E-commerce Official Account
Merchants need to act immediately, monitor backend scores daily, and pay close attention to behaviors that have a significant impact on scores (such as intellectual property violations, product safety issues, etc.). All point addition and deduction records will be reset after 180 days.
Image source: TikTok Shop Cross-border E-commerce Official Account
Be alert to key penalty nodes: when the score drops to 150, 100, 50, or 0, the platform will trigger additional penalties (such as function restrictions, product freezing, etc.). Merchants can shorten the penalty period by passing milestone tests. If there is any objection to the violation determination, an appeal can be submitted. If the appeal is successful or the violation is corrected, the platform will revoke the penalty and restore permissions.
Image source: TikTok Shop Cross-border E-commerce Official Account
IV. Overview of Violations and Penalty Measures
Main Point Deduction Behaviors:
Product violations (prohibited products, incorrect categories, incomplete information, etc.).
Intellectual property infringement (counterfeit goods, trademark infringement, lack of authorization, etc.).
Transaction fraud or manipulation of reviews.
Order fulfillment delays, account inactivity, etc.
Penalty Measures:
Warning notifications, account function restrictions, freezing of products or activity permissions.
Withdrawal suspension, deduction of account balance, permanent account ban.
Legal liability or reporting to regulatory authorities.
In addition, merchants should note that even if the account score is high, if fraud, illegal activities, or actions endangering platform security are involved, TikTok Shop still reserves the right to directly ban the account!
Image source: From the Internet
Conclusion
The launch of the new TikTok Shop Account Health Rating regulation marks the platform’s emphasis on compliant operations and long-term development for merchants. Merchants should familiarize themselves with the rules as soon as possible, monitor score changes in real time through the backend, optimize product management and service processes, and avoid operational impact due to violations.
(Note: Please refer to the latest platform announcement for the specific launch time and related rules.)
