8915Tuke is one of the most well-known short video platforms in the world, with over 1 billion monthly active users. It has become the preferred platform for young people around the globe to share creativity and entertainment. So what is Tuke called in Chinese? Next, let’s explore Tuke’s transformation in China.
What is Tuke called in Chinese?
Tuke’s Chinese name is “Douyin,” a short video sharing app developed by Chinese tech giant ByteDance. Douyin was first launched in China in September 2016, aiming to provide users with a simple and fast way to share and watch short videos. With its innovative design, intelligent recommendation algorithm, and rich content, Douyin quickly achieved great success in the Chinese market.
With Douyin’s success, ByteDance decided to promote it to the global market and launched the international version, Tuke. Although Tuke and Douyin are very similar in terms of functionality, there are significant differences in content, user base, and operational strategies.
What are the differences between Tuke and Douyin?
Although Douyin and Tuke are developed by the same company, they have different focuses in terms of content and social networking. Douyin is more focused on the Chinese market, while Tuke is designed for global users. The algorithms and content recommendation mechanisms of the two platforms are different,
1. Operating Market
Tuke: Focuses on overseas markets, covering more than 150 countries and regions worldwide. Tuke has a huge user base in countries such as the United States, Indonesia, and Japan, and is especially popular among young people.
Douyin: Mainly targets the Chinese market, with over 600 million monthly active users. Douyin dominates the domestic short video field, and its content is more localized and diverse.
2. User Base
Tuke: The majority of users are Generation Z (born after 1995), with users under 30 accounting for more than 60% of Tuke’s total users. Tuke’s content style is younger and trendier.
Douyin: Users cover all age groups, from teenagers to middle-aged and elderly users, all can find suitable content on Douyin. Douyin’s content is more diverse, covering news, education, entertainment, lifestyle, and many other fields.
3. Content Style
Tuke: The content style tends to be more original, focusing on creativity and personalized expression. Tuke encourages users to create original content and recommends it to more users through its algorithm.
Douyin: The content is varied, including highly entertaining short videos as well as news, informational, and educational content. Douyin’s content is more mainstream, suitable for users with different interests and needs.
4. Recommendation Algorithm
Tuke: The algorithm pays more attention to regional recommendations, comprehensively considering users’ viewing time, likes, comments, and other behaviors to tailor content for users.
Douyin: The algorithm leans more towards traffic and big data marketing, making popular and similar content more likely to be recommended.
5. Login Methods:
Tuke: Supports various overseas login methods, including foreign mobile numbers, email, and social media accounts (such as Facebook, Google).
Douyin: Mainly supports login via mobile number and mainstream Chinese social platforms such as WeChat and QQ.
6. UI Interface:
Tuke: The interface design is more international, with support for multiple languages, suitable for global users.
Douyin: The interface design is more in line with Chinese users’ habits, with Chinese as the main language.
Through the above introduction, you should now understand what Tuke is called in Chinese and the main differences between Tuke and Douyin. Although Tuke and Douyin differ in operating market, user base, content style, and recommendation algorithms, both have successfully changed the way people share and watch video content. Whether it’s China’s Douyin or the international Tuke, they are constantly innovating and optimizing, continuously attracting global users and expanding their influence.