395Looking around the world, "traffic = money" has long become a consensus. In order to create economic benefits and gain high traffic, various brands and individuals have come up with endless advertising methods. As one of the hottest social media platforms in the world, Tuke has already become the main battlefield for major brands to place ads. Unfortunately, the results achieved are uneven.
At this point, several questions are right in front of us:
What exactly is Tuke advertising?
How can Tuke advertising be more effective?
How to choose the right type of ad to achieve a surge in traffic?
……
These questions may have once left you feeling confused. But after reading today’s “traffic secrets,” mastering ad placement and achieving a traffic explosion will no longer be out of reach.
Alright, enough talk—let’s get straight to the practical tips!
……
Step One for Tuke Advertising: Know the Precautions
There are countless types of brands in the world, and the products they sell are varied. Naturally, the target user groups for advertising are also different. However, some brand products are strictly prohibited by Tuke. Even if you want to promote them, it will ultimately be futile.
Currently, the main industries and brands prohibited from advertising on Tuke include:
1. Adult products, entertainment, services, etc.;
2. Gambling and betting games;
3. Animals, animal parts, or animal products. For example: tiger skin, ivory, etc.;
4. Cigarettes and tobacco products. In addition to cigarettes, cigars, and tobacco, e-cigarettes are also strictly prohibited;
5. Drugs and drug-related equipment.
……
Therefore, when placing ads, we must be careful to avoid these brands and products.
Step Two for Tuke Advertising: Choose Traffic Channels and Ad Formats
As we all know, Tuke is not just a short video and live streaming platform; it is also a cross-border e-commerce brand. What sets Tuke apart from other cross-border e-commerce brands is its one-stop e-commerce operation model, which integrates customer acquisition, transactions, and brand building.
Therefore, for brands and merchants, the first step is to use the two main traffic channels—short videos and live streaming—to showcase product highlights and increase brand awareness.
On the other hand, Tuke also provides advertisers with a variety of ad formats,
including: splash ads, in-feed ads, hashtag challenges, sticker ads, and more.
Each of these formats has its own advantages and characteristics. Advertisers can choose according to their traffic needs and expected ad budget.
Step Three for Tuke Advertising: Drive Traffic and Sales, Inspire User Shopping
Once you have determined your ad placement method, it’s time to start optimizing in depth. You should know that on Tuke, short videos and live streaming are inseparable. Usually, merchants first use short videos to showcase product highlights and attract target users; then, through scheduled live streams, they direct users to the live room for deeper interaction and communication, learning about users’ needs and opinions; finally, they continuously optimize based on collected user feedback and suggestions.
In summary, short videos are the key to successful ad placement and traffic surges. Only by putting effort into short videos and fully showcasing brand and product information can you ignite consumers’ shopping interest and achieve your goals.
Moreover, once short videos successfully drive traffic, they will also significantly boost subsequent live streaming traffic. At this point, simply add the “yellow cart” e-commerce anchor in both short videos and live streams, allowing users to browse product details and select their favorite items right away. In this way, the merchant’s goal is achieved.
